The following is just one of the strategies I will be teaching at the upcoming Advanced Music
Strategies seminar www.MusicStrategies.com. If you are interested in making more money with your
music than join me October 6-8th.
Selling CDs BEFORE Your Shows
By Tim Sweeney (www.TSAMusic.com)
The Internet offers a greater opportunity for exposure but thousands of artists will never sell one CD or download through it this year because they do not understand how to promote themselves effectively online. Live shows offer the opportunity of exposure but most artists will only sell a handle of CDs at them.
The plain and simple truth is that most artists only sell a few CDs at their shows because they draw a limited number of fans. One of the reasons is that fans do not want to come to a show and watch someone stand there and play for 45 minutes. They want more. If you are not getting as many people coming to your shows as you would like, try the following.
First, understand you are competing with television, the Internet, the phone and just plain burn out and stress that your fans have from their job. That means you can’t just get up and play the same kind of shows you have been. You have to make your next show something your fans “want” to come to. An event.
So how do you make your next show an “event?” One way would be to schedule a pre-show function like a cocktail party or dinner where you fans would get a chance to come meet and hang out with you.
I know you are wondering if they will come to something before your show. Sporting events are great examples. At football games thousands of people tailgate BEFORE the game. As soon as it is over they go home!
Keep this thought in mind. Would you be interested in hanging out with your favorite artist before their next show? Your fans want to connect with you. Give them the chance to get to know you and more importantly for you, a chance to start building a relationship with them. Building relationships at these kinds of functions can sell you MORE CDs before your shows than afterward!
To learn how you can sell a substantial amount of CDs and downloads and how the artists I am working with are making $18 profit on each sale, join me at Advanced Music Strategies. www.MusicStrategies.com. It’s time to learn how to make more money with your music! Register Now! www.MusicStrategies.com
** If you have any of my books call me directly at 951-303-9506 to receive a special discount and get the rest of my books and DVDs for FREE!
Tim Sweeney is is one of the music industry's most highly sought after experts
in the areas of artist development, radio promotion, record distribution, retail
marketing and publicity. He has helped dozens of record labels both major
(Columbia, Epic, MCA, Revolution, Hollywood, Capitol, Mercury, Polygram, Warner
and their sub-labels) and independent (Restless, Skunk, Screaming Goddess, amongst others)
develop some of their most promising and successful artists of all time. Tim has
personally worked with and developed the careers of over 1,300 artists and groups
to date and is the author of one of the best selling books on the market today
egarding the music industry: TIM SWEENEY'S GUIDE TO RELEASING INDEPENDENT RECORDS.
Visit his website, http://www.tsamusic.com for more information on Tim's unique
services for indie musicians.