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The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Does An Economic Recession Affect Your CD Sales
By ©2003 Tim Sweeney. ALL RIGHTS RESERVED.
In a word, NO. Just because the media is projecting that the world’s economy
is stagnant or in a recession right now doesn’t mean your CD sales should be
affected. People don’t necessarily buy less music because the media says people
are buying less of everything else. The same can be said if the economy was in a
“boom” or growth period. Does that mean suddenly people will be buying thousands
of your CDs because they’re buying thousands of everything else? No.
Unfortunately, people are easily persuaded by the media. If they say less of a
certain product is being sold, people fear the worse. The problem is that businesses
often don’t recognize that the reasons they are not selling more are not based on
the media’s perception of the economy, but the fact that they are no longer doing
business effectively. i.e. their product costs too much, it’s outdated, people already
have one or more of them, or they’re not promoting their product differently, etc.
Speaking of changing your promotion strategies, let’s take your music for example.
When was the last time you sent a newsletter out to your fans thanking them for
coming to your past shows, buying your CDs and giving them a real update as to what
is happening with you and your music? When is the last time you sent an update to
the press about how great things are going for you and your band? When you did send
something, did you merely just send a generic email announcement saying that you
are playing the same songs at the same bar down the street or did you send them
Recessions are like anything else in business: A state of mind. If you want to sell
more CDs or get more exposure for your music, start promoting it differently.
Here’s an idea: Play a show at a new venue that features songs
focused on a central theme. Promote the show to new fans that will be interested
in that particular topic.
Instead of doing what you have always done to get where you are right now in your career,
challenge yourself to change! Think outside the box that you created for yourself.
Let me leave you with this thought. Recently a business friend of mine introduced me
to someone new in the entertainment field at a dinner party. After the introduction
I asked him how his business was. For 15 minutes he talked about how he was selling
less product these days because the economy was bad, George Bush was president, the
war on terrorism was going on, some people in the world didn’t like him, and he got
stuck in traffic a few times. etc. Whatever he could think of seemed to negatively
affect his business. After his dismal projection, he stopped and asked me, "So, how
is your business doing?" I simply said, "Great!" Dumbfounded, he said, "What do you mean?"
I said, “Well, yes, there’s apparently a recession going on. Since people are supposedly
buying less from others right now, maybe they have more money to spend with me! That’s
how I look at the situation. And George Bush hasn’t done anything to affect my business.
The war on terrorism won’t affect how much product I sell and there will always be people
in the world that don’t like what I am doing …although others may love me. Finally, I
get stuck in traffic, too. That’s not necessarily a bad thing, I guess. It gives me
extra time to think of new ways to promote my business!”
“Sure, the media says there’s a recession going on. I just decided not to be a part of it!”
Sometimes, you got to think outside the box to succeed.
Got a question for Tim? Do you want to see your question in a future Tim Sweeney
article? Ask him here.
Tim Sweeney is is one of the music industry's most highly sought after experts
in the areas of artist development, radio promotion, record distribution, retail
marketing and publicity. He has helped dozens of record labels both major
(Columbia, Epic, MCA, Revolution, Hollywood, Capitol, Mercury, Polygram, Warner
and their sub-labels) and independent (Restless, Skunk, Screaming Goddess, amongst others)
develop some of their most promising and successful artists of all time. Tim has
personally worked with and developed the careers of over 1,300 artists and groups
to date and is the author of one of the best selling books on the market today
egarding the music industry: TIM SWEENEY'S GUIDE TO RELEASING INDEPENDENT RECORDS.
Visit his website, http://www.tsamusic.com for more information on Tim's unique
services for indie musicians.