Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Tim Sweeney and Bob Baker help you get your music website rockin'
Avoiding The Mistakes Other Artists Make In Their Websites
By Tim Sweeney (http://www.TSAMusic.com)
One of the great secrets of the music business is that successful
artists avoid the mistakes that other artists make. Especially when it
comes to the internet and their web site.
For example, most artist’s web sites don’t generate the kind of response
or CD sales they want for the simple reason they have designed it for
the wrong people! Too frequently, I meet artists at my workshops or who
call me before listening to my new audio book, TIM SWEENEY’S GUIDE TO
RELEASING INDEPENDENT RECORDS PART 2, who have designed their web site
for their friends and current fans. Big mistake! Why? Because their not
the people coming to it! The people who are coming to it are "their
friends" and new fans you met by handing out CD samplers.
You see, whether they are your current fan’s friends or the people you
have met promoting your next show, they are coming to your site to learn
more about you. Your current fans have only told their friends how great
you are and that they enjoy your music and they should come to a future
show or buy a CD. Well as you know when someone talks to you about a new
artist, you are not going to wait a month for the next show. You are
going to go to their web site to find out about them and listen to their
music. Even if you gave the person a CD sampler, they aren’t going to
remember everything you told them!
So with that in mind, they will be coming to your web site to learn more
about you. Then do what the successful artists do! Use your Artist
Profile materials in the site NOT YOUR PRESS KIT! Since your Artist
Profile bio talks about who you are as an artist and what your music is
about and its value, use that to build the personal bond with your new
fans. Not a press kit bio that’s full of hype no one cares about. Since
your press kit isn’t getting the response or results you want from the
media, why try to pawn it off on new fans that won’t care either? Give
them what they want!
Successful artists understand what new fans want to know about them and
their music. Learn what you need to give them and leave the other
Don’t know what an Artist Profile is? Get a copy of my new audio book,
TIM SWEENEY’S GUIDE TO RELEASING INDEPENDENT RECORDS PART 2 at
The Lost Q&A on Music Web Site Tips
By Bob Baker
Q: How can artists get fans to keep coming back to their
A: Before I answer that, let me emphasize that an artist's
goal should never be to reach a certain number of hits or
return visits to a web site. The goal should be to establish
ongoing relationships with a growing number of fans --
relationships that lead to lots of CD sales, bodies at live
shows and positive word of mouth (also known as "buzz").
Keep the focus on connecting with fans, and then view your
web site and other marketing tools through the lens of how
they can help you accomplish that.
Hands down, the best way to keep fans coming back to your
site is to get permission to contact them by e-mail. This
is most commonly done by offering a free e-zine or e-mail
update. Place a sign-up form on every web page and give
visitors a compelling reason to sign up. Simply announcing
"Sign Up for the Free Band Ezine" is better than nothing,
but there are better ways to inspire people to hand over
their contact information.
Make it sound as if, by signing up, fans are gaining access
to a special club with cool benefits for members. Offer
exclusive downloads, access to a members-only section of
your site, timely updates on upcoming shows and new
releases ... all this for free, if only the fan fills out
a simple form.
Once you have a database of people interested in your music,
you can communicate with them by e-mail on a regular basis.
And you can make them aware of new reasons to visit your
web site. But the bottom line is that you are furthering the
relationship you have with your fans.
Q: Why is an e-zine a good way to keep in touch with fans?
A: Because once a fan has given you permission to contact
him or her about your musical activities, it puts you in
control of the relationship. A web site without an e-zine
component is a crapshoot. You sit on the sidelines and hope
that people find your site and return to get the latest news
on your act. An e-zine is essential in building fan
However, for an e-zine to be effective, you have to make the
most of it. That means sharing a bit of yourself with your
fans through your writing. Let them know about interesting
things that happened on the road, personal experiences that
influenced your songs, etc. Also, don't just list places
where you'll be playing; describe the venues and create an
appealing reason for people to attend.
Also, offer discounts on your CDs and merchandise and make
other special offers to your subscribers. Share yourself
with your fans, reward them, make them feel special -- and
they'll reward you with their time, money and support.
[Note: For dozens of tips on publishing a free fan e-zine,
check out my "E-zine Music Marketing" special report at
Q: How important is it these days to be listed in a search
A: It helps, but I don't think people should get too
preoccupied with search engine rankings. Again, focus on
reaching fans and networking with site owners who can help
you reach those fans.
Q: How can artists find web sites to get reviewed in?
A: Simple. Go to a search engine like google.com and type
in key words related to your music or the names of popular
artists similar to you. You'll have to wade through a lot
of unusable listings, but you should find many sites that
review the kind of music you perform.