Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Find Your Fans.
by Omar (the Lizard)
Howie Day * John Mayer * Dispatch * Granian * Pat McGee Band * Fighting
Gravity. Virginia Coalition *... Who? Exactly. You have probably heard
of one of those bands. The name sounds familiar, but you are
oblivious to what the music sounds like, and cannot name one of their
songs to save your own life. So why am I bringing these names up?
Well, these are the guys that are doing it right nowadays, without
the "sell-outs" label stuck on their foreheads! Let me explain...
Omar (the Lizard) once wrote a weekly section for evor.com called Sunday Thoughts.
This section has little to do with music, but it is large on life itself (also very funny) as
Omar looks at the world through the eyes of an over worked Gas Station
Some 4-5 years ago, with the re-emergence of "Boy Bands" (originally
a concept introduced in the '80s, do I hear a New Kids on the
Block?), MTV found a new source of wealth. Cute boys, dressed up in
snazy clothes, single, flavored personalities, covering a wide range
of appeal to teenagers. So, they clogged the air-waves, whether on TV
or the Radio, the point where you can change the dial on that radio
and still get the same song on 6 different stations.
To the point.
Some bands emerged. Bands that liked to play their own instruments,
write their own music, and did not care much for lip-singing. Bands
that did not depend on selling CD's, rather, depended exclusively on
a mid-sized van on which they logged thousands of miles every year.
The focus here was the fan. The age of holy, untouchable rock stars
is long gone. These bands talked to the fans. Made their audience
part of the experience. The music was the journey, that many were now
inclined to follow, because the music was given to them, and now it
was also theirs.
Some of the bands I mentioned go as far as creating "
Rep Programs". A
Rep Program is when you have your fans sell your CDs for you. What do
they get in return? Special treatment, guest-list spots, good music
and good times. The loyalty of the fans is at a all-time high. They
are willing to travel the miles.
The Rep Program is not it. As a band, you have to be active online.
What I mean by active is jump on mailing lists. Offer to send sample
CDs to people. Network. Play with other bands in your area, but don't
limit yourself to your area. Look for tapers. Have them tape your
shows, that's how music is being spread these days. Sam Goody, Tower
Records and Virgin Store are not your friend, they foster the pretty
boy and pop-delicious divas.
To sum it all up, do not look for a connection to the fans.
Look for the fans.