Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Finding *Unique* Visitors
How easy is it these days to put your songs up on a website
and make your unique music available to 20 million potential
internet surfers? How difficult is it to get 1% of that potential
figure to find your unique web page? There is enormous competition
out in cyberspace and every one of them screaming 'listen to me -
I'm better than the rest'. What makes you stand out from the crowd
and achieve more than a 'needle in a haystack' response rate?
The answer is simple .. Finding *Unique* Visitors .. or more
specifically, helping them to find you.
C. 2001, All rights Reserved
It's all too easy to think that the job is done once the music
page has music on it. But I noticed fairly early on in the process
that beyond my immediate live fan base, family and friends, most
of whom I would only consider acquaintances, expected a free CD
anyway - support needs to be far more wide reaching. Don't be
short sighted in your approach. Keep spreading the net and you
will catch more and bigger fish.
One website is not enough.
Stand up if you believe the 'World Series' is important beyond
Coney Island.. There is a WORLD out there. Everybody knows mp3.com,
Javamusic, IUMA etc I could list 20 in the USA alone. Each website
generates it's own traffic flow. The trick is to find the one place
you find most comfortable or can generate some income, and divert
traffic from all the other websites to the 'home' base where you
supply the most songs or information. Many websites have scant
facility for internal promotion so it really is the luck of the
draw, but the more visible you can make your presence, by using
noticeboards, forums, newsletters, stations, playlists, approaching
charting artists in your chosen genre, entering competitions etc
It's a full time job but somebody has to do it. You can only
reach people one by one. If you get email from a new fan - answer it,
keep that contact going, listen to their music, they will totally
appreciate your interest and comments and remember you months
afterwards when you send out that newsletter. Build up your mailing
list daily. Don't be afraid to promote others either .. You will
inevitably come across great music yourself by other artists, tell
the world about it on the the noticeboards - how many
notices have you seen saying 'New at this website - Please check me
out'. You will see the same message sat there 6 weeks later with
no replies. I recently posted a thread at Javamusic promoting World
Music, obscure artistic acts from around the globe that nobody listens
to .. I went in search of a few top class acts and listed them with
links and comments (all the time maintaining a high profile myself
but never saying listen to me).
The thread was the most popular read by far with well over 100
views in a few days and a stream of responses. Each artist I mentioned
came to my page played all the songs and received new traffic and a
higher profile themselves. And Jeza reached the Top 10 at Javamusic
for the first time ..
It's called 'networking'. Each country has it's own music
websites, you will find them in Japan, South America, France, Italy, Germany,
Argentina and Australia ... I operate a policy of opening 2-3 new websites
every week. Take a little time with each one. Have your favourite text,
reviews and information handy in 'cut and paste' format. Web ready graphics
etc. Load 2 or 3 best songs to each website and a hyperlink to your
'home base' and/or where to buy your CD. Where language is a barrier,
try writing a friendly email to the Brazilian /Czechoslovakian webmaster
explaining your music in simple English and how you'd like to reach more fans.
More often than not, they
will speak a little English and happily open the web-page for you,
translate your text and even upload your tracks if you supply good
information. I have my text translated into half a dozen European languages
now - not everybody speaka da lingo .. (check this out using the
translation facility at http://www.besonic.com/jeza - 5 languages available
= 5 times the potential fan base) Spanish or Portuguese for example will
open up hundreds of potential European or South American websites. Even if
you can't haunt the forums in Portuguese, when that unique fan in South
America discovers you and wants more .. that is far more important than a
good word from your cousin.
KEEP SPREADING THE WORD.
Other Jeza Tips
Recording Acoustic Instruments I
Tuning a Guitar (properly) I
Finding Unique Visitors I
C. 2001, All rights Reserved