Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
By Frank Cotolo
Many independent artists love news reports like the
following (taken from a news service, Jan. 10, 2001): Record sales tumble-After
a brisk holiday season, record sales plunged last week, dashing hopes of a
quick end to the retail slump that tainted 2001 as the first no-growth year in
a decade. . . Consumers bought 13.6 million albums, compared with 24.8 million
a week earlier and 13.8 million during the same week in 2001.
Frank Cotolo has been a long time member of the evor.com website.
He joined us shortly after we got started because he wanted
an oulet to network his music and marketing ideas, and felt that evor.com
could be a great vehicle for growth in this digital industry. The industry knowledge that
Frank brings to the group is off the scale and it is with great honor that we have him on our website.
Don't smile just yet It stands to reason that if the majors are
having problems, the indies feel better about their own puny sales stats. The
strange term here, of course, is "consumers." Who are those
responsible for buying 13.6 million albums (CDs)? Are they on any indie
artist's email promo list?
OMDs post "charts" for their most popular tracks but never reveal the
formula for positioning those tracks. Message board posts by the thousands ask
why a song is number one and why another is buried at 3,200. Could it be that
the number-one song has more friends connected to the artist? Most of the time
this is the answer. For sure by now we all know that the people who bought 13.8
million albums are not responsible for making a tune number one at Ampcast. Or
The OMD numbers, like a lot of information given over the internet, lie. And
lies about indie sales and public popularity are rampant. Popularity and sales
for the average indie artist on the internet is isolated and usually
unavailable for demographic research. The majors know where the business is
coming from and where, in the case of the Jan.10 report, it is tailing off.
Indies are in the dark.
The answer, in part, is a dangerous proposition. SPAM, that hideous cyber-curse word, may
be the only way to reach the kind of numbers where there are people available
to take notice of an indie artist's product. However, Net Nazis are everywhere
and all major web sites protect themselves, in one way or another, from mass
e-mailings. If the Net Nazi doesn't report you for the action, then some server
will put your mass-promo e-mail into the junk mail stack, where it will sit
with ads for porno, free vacations and deals on cosmetics.
As the majors continue to have problems with sales, the indies will do even
worse than they have before. One might think that the majors' failure to sell
product would help indies, creating listeners who wish to seek alternative
product, that which the majors do not produce. However, it won't happen that
way. Not until some heretofore unknown force or process or gimmick develops,
circulates and proves it can be effective attracting a majors-sized audience.
We are also proud of the fact that Frank Cotolo has been selected to the Elite Veterans Of Rock. Frank also is the editor of the
EvO:R Street Journal. Get more updates about Frank Cotolo and his music at:
Frank Cotolo on EvO:R
Read his monthly Journal at:
EvO:R Street Journal
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