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The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
No press is bad press
by Frank Cotolo
When I worked in Hollywood among the show business crowd there was a
saying--"No press is bad press." As an internet musician who does not
play live and must rely on the Web to spread the word about my product,
finding a way to use everything written about my music, good and bad, is
a must. I adhere to the saying.
Frank Cotolo has been a long time member of the evor.com website.
He joined us shortly after we got started because he wanted
an oulet to network his music and marketing ideas, and felt that evor.com
could be a great vehicle for growth in this digital industry. The industry knowledge that
Frank brings to the group is off the scale and it is with great honor that we have him on our website.
If you are, especially, a musician who is hawking your goods with no
live theater to pump interest, you too should live by this saying.
Making positives from negatives is tricky, but not impossible. In the
political arena they call it "spin." And it works, primarily because
people love to read bad things. This goes for bad reviews you might get
The perfect example of the spin is what we have done with a critical
piece for our new CD, "The King Of Monkey Island."
A net music reviewer known simply as Les, has not been a fan of mine
over the past few years. He is, however, an excellent writer and his bad
reviews are written so well that they draw attention. This is something
we want -- attention is important.
So, when Les decided to be critical about how we were promoting our
work-in-progress CD (you can read it on the KOMI page of EvO:R) we
decided it was just the type of thing that might make people more
interested in listening to the project. After all, if a reviewer is
going to spend the time putting together words carefully enough to
deliver a clear expression, people will realize that ultimately the bad
review is paying attention to the artist. And, so, people will pay
attention. Of course, so many of them will not wind up with the opinion
the reviewer has documented and you will have listeners who become
potential fans and product-buyers.
Also, no well-written review is filled with total put downs. Les's piece
had many positives. The whole idea that he made comparisions between
myself and Brian Wilson, although his thoughts were filled with
negatives, was a terrific thing. It is making Wilson fans curious enough
to explore the progress of our CD and making them want to hear the final
Never let a bad review get you down; look for the positives in a bad
review and sensationalize on them. Post bad reviews on your websites
along side of good reviews. Your ability to show you understand both
sides of the jury's opinion will make points with people who are new to
your act. They will find you objective and admire the fact that you
don't take yourself so seriously.
No one receives only sparkling notices, but a lot of artists ignore or
take bad ones so personally that they never look at them. You need every
bit of attention you can get in this traffic-filled arena of internet
musicians. Remember that "no press is bad press" and you can learn to
make bad into good.
We are also proud of the fact that Frank Cotolo has been selected to the Elite Veterans Of Rock. Frank also is the editor of the
EvO:R Street Journal. Get more updates about Frank Cotolo and his music at:
Frank Cotolo on EvO:R
Read his monthly Journal at:
EvO:R Street Journal
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