Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvOR Tips Section. We call this section EvOR-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used successfully so you won't find false
promises and a series of books to buy after reading each tip.
This section was painstackingly put here by musicians, for musicians
so that artists that followed can take this knowledge and use it's full power.
It's not always who you know, sometimes you just have to read the road signs.
Founder of EvO:R
Tips for Artists:
5 Secrets for Selling More Music Online
By Ruan De Lange
The music business is complicated and competitive enough for unsigned artists looking to get their big break.
If you plan on making a decent or profitable living from selling your music online, these 5 industry secrets will
bring you within closer range and give you a better chance at living your dreams - without chasing your tail,
wasting your money, selling your soul, or signing your rights away.
Something you'll never have enough of, to convert into sales.
The problem, as an unknown, unsigned artist, is that nobody knows who you are, or where and how to find you.
There is NO DEMAND for you or your music yet. You simply don't exist to the market - no matter how good you might be,
or what reviews you might get from a handful of fans.
This is why so many new, unsigned artists are willing to sign all their rights and profits away to big record companies,
in exchange for some headline exposure, publicity and fans.
There is an easier, quicker, more profitable and lasting way - if you do it right.
Instead of looking to promote and sell your own original music, starting unknown and from scratch - which will take
bottomless amounts of time, efforts and funding - try to apply for the rights, and tap into existing mass volumes of
online demand and search engine traffic, for popular, existing cover songs by famous artists.
This might seem counter-intuitive - but it will help you establish a worldwide fan club, and lots of TRAFFIC to later
convert into sales for your own original music - at no cost, and the click of a button. This is a formula MANY independent,
unsigned artists use very successfully to propel them to eventual fame, or get signed by a major label.
There are three types of rights you can apply for - to get permission for covering an existing hit song, legally, and
earn some money from it to finance your dreams:
Mechanical - permission to record or re-record the song
Synchronisation - permission to record and use it in a music video
Performance - permission to broadcast or perform the song publicly or online
In all instances, it allows you to make MONEY from these songs, in return for a small percentage royalty paid to
the copyright owner on sales - and no lawsuits to worry about.
It can cost anywhere between $15 - $30 per single, to apply for copyright clearance, and get permission to record,
perform and sell these songs as "your own" (due rights, property and credit to the owner), and anywhere between 10%
- 50% royalties on all sales, to the original owner.
Considering that most popular hit cover songs have ready-made backtracks available for anywhere between $2 - $20,
depending on quality, availability, and where you shop - and that it only costs a further $10 - $20 per single to
publish any single recording for sale online, worldwide with your own digital publishing and tracking code to monitor
sales and earnings - all in all it is a bargain, when you consider that some of these songs have millions of searches
on search engines per day.
If you go about it right, you can compete for some of that traffic and sales, if your performance is up to scratch -
as good as or even better than the original artist's (in which case you will prosper).
Subsequently, many web-master tools now allow you to get back-end reports on moving averages of traffic for each respective song,
their demand and search volumes by fans worldwide, from websites like Google and YouTube - meaning you can to a degree almost predict
(or make an educated guess) which songs will give you the best chance of earning respectable sales, with the least competition by other artists.
It means you can choose "profitable" cover songs to record and sell online - or at least give yourself the best chance to make
a decent living, while in pursuit of your major deal, or financing your own original music publishing.
3. Publishing, tracking & Collection
The wonderful thing about going through the right, legal channels, applying for and attaining clearance on rights BEFORE you
choose to record, publish and sell any cover song - is that you get a digital publishing code to embed and attach in each of
your master recording.
This code is like a secret agent, a little digital "informant" or messenger - allowing you or your publisher to "track"
and monitor that file anywhere, and from anywhere in the world.
You want to know when and where your song is being sold, broadcast or copied and uploaded somewhere else, at all times and anywhere
in the world - so you don't lose out on any income, royalties or sales owed to you.
A digital publishing code makes this possible, and offers you peace of mind - knowing that you are maximising the revenue for each
song, and eliminating piracy as far possible.
Once you have the rights cleared, registered, recorded the song, got your digital publishing code, and uploaded the single to music
stores - you can now rest assured all boxes are ticked, to start cashing in on your social media circles.
Instead of only relying on your network of Facebook Friends - create an Artist or Musician Page, where people can Like your page,
allowing you to exceed the maximum limit of friends, for public broadcast and following, of your activities as an artist.
Create an online store which plugs into your artist page, and enables a showcase of your songs with "Buy Now" feature directly embedded next to them.
Update, link and synchronise all of your social media accounts - and make your profiles on each as complete as possible.
So many artists sign up for accounts, without keeping them fresh, or completing all their details.
You lose out on opportunities, sales, and getting noticed by record labels if you don't go the full nine yards.
Social media-enabled music websites like SoundCloud, Reverbnation and others, now directly interface with your Facebook Account
through third part apps. Make USE of all of them - as they'll also connect you to a whole global community of fans, producers
and record labels - even syndicate your music for paid opportunities in TV, Radio, Film, Online broadcast, Advertising, Contests,
Reviews and much more - or connect you to millions of fans worldwide at the push of a button - some of them paid to listen to and
rate your unsigned songs.
By applying for public broadcast and performance, as well as synchronisation rights for your chosen hit cover song -
and getting your digital publishing code - you can now collect both broadcast and/or advertising revenue splits from YouTube through your publisher.
This means that when your music video uploads are monetised - you will get a small percentage share of the action every
time someone finds, clicks on, and plays your video on YouTube, from the company paying them to have a banner ad placed
next to your video.
Many start-out, unsigned artists earn a reasonable income this way - enough for contributing towards either covering the costs,
or financing the pursuit of them own major record deals - not to mention the possibility of getting noticed by major record companies worldwide.
YouTube, essentially the same search engine as Google, can also provide you with web-master tools to give
you an idea of search volumes for specific songs, and the keywords used by people worldwide.
It means you get to tap into vast search volumes, and pick and place your songs and music videos so you
have the best chance of getting a sizeable return on your investment as an artist.
Many artists piggy back on the trends, by applying for rights and covering existing popular songs in demand,
and then competing for that traffic and sales delivered by these websites.
A decent cover music video does not need to cost you a fortune, and you can then use the traffic and fans
generated on your channel, to start promoting and linking your own original music for sale - which might
make it very hard for record companies to keep ignoring you.
The key is not to get it all PERFECT, but rather to just get STARTED.
These 5 points have given you everything you need, to start living your dreams.
It's the 10-15 minutes you spend every day - which will make the difference. Get started now.
Back to the Musicians Tips main page
A Message from the founder of EvO:R
The Independent Music world has become so fragmented that anyone entering into this arena will be lost without
having a chance of survival. What every independent musicians needs is information, understanding and a
path that leads to success. Sure, you can buy a few books from authors that never played a note or loaded
a single amp into a moving van. Pipe dreams are all over the Internet.
At EvO:R we pride ourselves with sections dedicated to Independent Music News
called (The EvO:R Street Journal),
Musicians Success Stories and Tips called (EvO:R-pedia) and a
Musicians Testimonial Section called (The Goods) dedicated to Internet based companies that deliver on
All this news and information and we don't charge a single penny. We also respect your online privacy by refusing to
track your browsing habits while on our website. We simply want to deliver the BEST news, information and success
stories for the Independent Musician.
Thank-you for visiting EvO:R and tell the world that we are out here..
Founder of EvO:R