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The EvO:R-Pedia Musicians Tips Section
Welcome to the EvOR Tips Section. We call this section EvOR-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used successfully so you won't find false
promises and a series of books to buy after reading each tip.
This section was painstackingly put here by musicians, for musicians
so that artists that followed can take this knowledge and use it's full power.
It's not always who you know, sometimes you just have to read the road signs.
Founder of EvO:R
How to Ignore Submission Policies (Sometimes) To Get Good Press
By James Moore
This article is a part two guide meant to follow with "Behind-the-scenes Marketing for Indie Bands - A How To Guide"(http://www.evor.com/tips_1826.html).
Because of the prevailing attitude of much of the music press ("We're too cool to have time to review your band"), many bands feel that they can never get good press unless they pay large service fees to a large company (Sonicbids, etc) or get in line and pray. I would encourage you to check out “Staff” sections on music websites. Many music websites will have an area where they provide a list of their staff with email addresses, photos, music preferences, hobbies etc. Find someone you relate to and email these people! Once again – have a conversation first and foremost. Then, on a side note, ask for the coverage in the second paragraph.
Remember: This works for interviews too.
If one of the person’s interests is politics, you could say “My band wrote a song about the current financial crisis. Maybe we could do an interview for your publication and discuss this.” (Just an example. It may be difficult to write an interesting song about the financial crisis!)
The whole idea is – when you visit a website, think to yourself “Someone who writes for this site will relate to me”. Think of it as making a new ally or friend. One thing that’s hard for musicians to understand sometimes is that we’re all music fans. It’s not all about the musician. Bands who simply send out mass emails asking media (and fans for that matter) to “check out our album” do not get nearly the results that bands who express interest in who they are writing to.
Find something you are genuinely interested in about the person’s opinions or ideas. If you can’t find anything at all, maybe you should go the main route.
THE NORMAL ROUTE DONE RIGHT:
What is the normal route? The normal route is going to the website or publication’s “contact” or “FAQ” section and finding out their submission procedures. Do everything they ask. Then send a quick, polite email to the main email provided introducing yourself and letting them know that your CD is on the way. Thank them for the opportunity and let them know you are keen to get involved with their site and are happy to cross promote as well. Be polite, thankful and helpful!
Make a note of the email, publication, and date of contact in a document such as a Microsoft Excel sheet, and follow up in 4 weeks or so. Many times you will get an individual reply to your first email, so you will have an INDIVIDUAL to follow up with. See how it all comes together?
Remember, you’ll need to use more than one tactic to generate reviews. Some larger websites do not display any contact information for their staff. You will have to follow tactic 3 and be vigilant. Follow up!
Remember – The media are the opinion makers.
Finding out about new music through the media can take place through a review, feature, interview, or some sort of radio play or music sharing. If you respect the source, you will be more likely to buy.
So whose opinion is worthwhile? This has expanded rapidly since the Internet has become more and more accessible. There are internet-only publications with readerships in the tens of thousands. You need to get your music to these people. Talk to them. Connect with them. Send your music to places such as Pitchfork Media and PopMatters.
Blogs have become extremely important in recent years. Look up music blogs that cater to your style of music and contact the author in the Behind-the-scenes marketing style. Allow these blogs to share your album if they want to. If the right blog posts your album or talks about your band, it can go viral.
For an overwhelming, but hopefully exciting list of music mp3 blogs that can post your music, go to
http://hypem.com/list. The way the Hype Machine works is it tracks a huge amount of mp3 and music blogs. If a post contains MP3 links, it adds those links to its database and displays them on the front page of the Hype Machine’s website. You can also search similar artists to your band on Hype Machine, and choose to contact those blogs only. This can get you a ton of new listeners.
Author info: James Moore is a Canadian music consultant and author of the music promotion e-book "Your Band Is A Virus".
Official Link: www.yourbandisavirus.co
Amazon Kindle Link:
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The Independent Music world has become so fragmented that anyone entering into this arena will be lost without
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path that leads to success. Sure, you can buy a few books from authors that never played a note or loaded
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