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The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used successfully so you won't find false
promises and a series of books to buy after reading each tip.
This section was painstackingly put here by musicians, for musicians
so that artists that followed can take this knowledge and use it's full power.
It's not always who you know, sometimes you just have to read the road signs.
Founder of EvO:R
Unsigned Musicians - Six Ways to Market Your Music
By Tracey Roper
In an ideal world, the music is all that would matter. You would play and the legions of fans would come. This is not,
unfortunately, an ideal world, which means that you need to market yourself if you want to be successful. Fortunately,
we are living in a time when marketing your music and yourself has never been easier. The Internet has brought the whole
world closer together, and this has made it easier and cheaper to both contact your fans and potential fans as well as
made it easy to give them a wide variety of stuff to sell. But marketing can seem overwhelming, so here are six ways to
market yourself and your music:
Have an Online Presence
You do not necessarily need your own website but you do need to make yourself easy to find and keep up with on the web.
This means that at the very least you need to have Facebook and Twitter page and you need to keep them updated.
Get Your Music on a Service like Amie Street
There are several different services that allow people to listen to songs on the Internet, some of which are free and
some of which are paid. You need to get your music on them. Not because of the royalties, but because it provides great
promotion for your music.
Play Free Gigs
You need to play for as many people as you can, as often as you can. One of the best ways to do this is by playing at
free events. Fairs, community picnics, parades, anywhere you can get yourself in front of people that have not heard your music before.
Create, Maintain and Use a Mailing List
You should be collecting the email addresses of your fans and making an email list. This allows you promote your gigs,
CDs and whatever else you have to people who already like you. You need to make sure that you use it, maintain it, and keep at it.
Use Custom Merchandise
Band merchandise is a valuable source of extra money for any musician, but it is also a great way to market yourself.
The trick here is to make sure that all your merchandise is cool and worth talk about and, crucially, has your band
name or at least logo on it. The more creative you can be, the better.
Do not Be Afraid to Guerilla Market
Guerilla marketing is using non traditional, fan oriented ways to drum up publicity for your music. Put together a
street team to distribute flyers, write articles, talk you up and just generally get the word out. This both gets
you more promotion and strengthens the bond between you and your fans.
These six tips are just the tip of the iceberg, but they are a good way to get started.
Tracey Roper is a freelance writer and webmaster based in the UK. Visit her sites to find out more about DVD duplication
and custom band merchandise.
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A Message from the founder of EvO:R
The Independent Music world has become so fragmented that anyone entering into this arena will be lost without
having a chance of survival. What every independent musicians needs is information, understanding and a
path that leads to success. Sure, you can buy a few books from authors that never played a note or loaded
a single amp into a moving van. Pipe dreams are all over the Internet.
At EvO:R we pride ourselves with sections dedicated to Independent Music News
called (The EvO:R Street Journal),
Musicians Success Stories and Tips called (EvO:R-pedia) and a
Musicians Testimonial Section called (The Goods) dedicated to Internet based companies that deliver on
All this news and information and we don't charge a single penny. We also respect your online privacy by refusing to
track your browsing habits while on our website. We simply want to deliver the BEST news, information and success
stories for the Independent Musician.
Thank-you for visiting EvO:R and tell the world that we are out here..
Founder of EvO:R