EvO:R-Pedia - CD Release Strategies - Most Important Strategy
By Jeri Goldstein

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  •  The EvO:R-Pedia Musicians Tips Section


    Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete reference library for Indie musicians...Just about every tip has been used so you won't find false promises and a series of books to buy after reading each tip. This section was put here by musicians so that people that followed can take this knowledge and use it's power.


    CD Release Strategy - Three Most Important Steps
    By Jeri Goldstein

    A CD Release and Tour require three important planning steps. This is Step One of a three part series.

    Determine the scope of your capabilities based on where you are right now in your career and what you would like to achieve within this next year. Let the following factors guide your plans.

    Budget- did you include money in your budget for marketing and touring? How much did you set aside for sending CDs to print, broadcast and internet media. The larger this budget, the more extensive your campaign can be in a shorter period of time, perhaps even using outside promotions companies.

    If you don't have a huge budget set, don't worry, you just need to be more strategic and refined in your scope of outreach over an extended period of time. This approach can help you reach your target audience more effectively in the long run.

    Expanding your market to open new ones may require some investment to find new audiences. So rather than spending money you haven't budgeted to conquer the whole country try the following.

    Focus on 1 or 2 areas where you currently have a strong following. Build tours using those places as a central starting point and work your way out from that center. Study the articles on building a home base of support and use that template to begin building in any other new markets.

    Concentrate your media marketing in those areas supporting specific dates to develop a strong statewide, then regional following.

    Let your first steps to any release planning focus on the successes you already have and grow from there. You will use your finances more efficiently as you build a solid foundation in a central region that you can return to often.

    And, I invite you to watch for step two as you plan a CD release & tour. To learn more about this and other topics important to your career development and to sign up for free weekly audio Biz Booster Hot Tip! Every Monday you'll get another valuable strategy and technique that you can put to use immediately. You'll find helpful books, career development seminars and information on booking tours, the music business and performing arts. It's all waiting for you at http://www.performingbiz.com


    A CD release & tour takes strategic planning.
    Here is step two of the three most important steps.


    Now that you have determined the scope of your campaign, the next thing to do is make sure you have a great story to tell. Your story is what will get the press to write about you and your CD. It's not enough these days to let the CD release be the story. The competition for review space and airplay is just overwhelming. So, you've got some homework. Write a list of at least 5 interesting things about you, your group, or your CD that tell a unique story and then create a press release around that point of interest.

    Perhaps there is a theme running throughout the songs you write or record; maybe you and your band mates started playing together in elementary school; perhaps there is a song on the CD that was written for a specific purpose or cause; maybe you overcame great challenges in your life and now turned to writing about them; perhaps you perform to a unique niche audience and that is of interest; maybe someone associated with the CD is a well-known person and your association with them might make a unique story. Dig deep, look for something that the press will find interesting to their readers and want to interview you, as well as review the CD. Give the radio DJs something unique to talk about while queuing up a track.

    Once they get to the music, hopefully it will speak for itself and entice the writer or DJ to promote it, but you have to compel them to open the CD and listen and your press release with a great story is your key to reviews and airplay.

    Even if you decide to work with a publicist or a radio promotions company - you need to give them a great story to promote you and have success with the campaign.If you are not releasing a new CD, but still selling a current CD, this exercise will help you open the new markets where you want to play. This exercise will change the scope of your campaign and all of your marketing if you do this each time you have a new project or tour or release.

    I invite you to watch for step three in this CD Release series. To learn more about this and other topics important to your career development and to sign up for free weekly audio Biz Booster Hot Tip! Every Monday you'll get another valuable strategy and technique that you can put to use immediately. You'll find helpful books, career development seminars and information on booking tours, the music business and performing arts. It's all waiting for you at http://www.performingbiz.com


    CD Release Strategies - Third Most Important Strategy
    By Jeri Goldstein

    A CD release and tour requires extra creativity to get the media behind it. Here is the third most important step to insure your successful launch. Now that you have a great story or even a few great stories, the next step is to make your CD Release and Tour more of a media event. These next 2 ideas will help you do just that.

    1. Give this release and tour a Theme. Look at the songs, is there a theme running through your writing? Do you have a particular focus or point you want to make with this CD and tour? Name your tour with a catchy phrase that the media will latch on to. Do something interesting, unique, attention grabbing that is bound to get the media involved.

    2. Attach your CD Release and Tour to a cause. Now this takes planning, but is absolutely the way to get major media and general audience attention. It's best to find an organization whose cause you are passionate about and one that has chapters in many cities in your region or nationally. When you work with an organization for a cause, you benefit from the extra attention the media focuses on the cause. By planning well in advance for each concert, you enjoy the added assistance from the organization's internal marketing methods as well as their connections to the communities in which they are based. Another plus to this method, is that many venues may become more open to hiring you when they know that the event has a greater potential for ticket sales, media and community outreach.

    With so many CDs being released independently, you have got to plan something more interesting to capture the attention of the media and your audience. I hope you will add one or both of these methods to your strategic planning.

    I invite you to learn more about this and other topics important to your career development and to sign up for free weekly audio Biz Booster Hot Tip! Every Monday you'll get another valuable strategy and technique that you can put to use immediately. You'll find helpful books, career development seminars and information on booking tours, the music business and performing arts. It's all waiting for you at http://www.performingbiz.com


    From Jeri Goldstein - Booking & Touring Success Strategies & Secrets

    Article Source: http://EzineArticles.com/?expert=Jeri_Goldstein

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