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The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Why Your Website Will Fail Without Keyword Research
By Jeremy Biberdorf
Jeremy Biberdorf is a search engine optimization professional who specializes in keyword research. If
you need help with your website's keyword selection, Jeremy offers low priced keyword research service.
He will thoroughly analyze your niche and determine the best keywords for your website.
One of the biggest mistakes a website can make is to ignore keyword research. It is doesn't matter
how great your website is or how low your prices are, if nobody can find it. For people to be able
to find your website, you need to get your website to show up in search engine queries related to your
niche. If you don't take the time to figure out what keywords people are using to find your products
or services, all you can do is blindly guess which keywords to use. You'll probably be able to guess
some good keywords, but there are likely hundreds of other keywords that you haven't even considered.
Some of your choices may not even be worth targeting.
Not Everyone Searches Like You
Too many people assume that they know exactly which phrases people will use when searching for their
products or services. To you it may make sense for most people to just type in your exact product name.
Not everyone thinks and behaves the same way as you do though. Here are some ways that their searches could vary:
They may throw in an extra descriptive word.
They may use a synonym for your product
They might type a whole sentence or just a 2 word phrase.
They might use regional spelling or terminology.
These are just some examples or search variations. Some other people might not even know what your
product is called. Some people may search for a very broad phrase, while others search for something
very precise. You just don't know really know what people are searching for unless you do some research.
How Good Keywords Will Help Your Website
Choosing the best keywords can have a substantial impact on your bottom line. Good keywords can improve
your traffic volume, total sales and conversion rates.
By doing keyword research you can get a good idea of which keywords get the most search volume. This
ensures that you are targeting keywords that enough people are searching for, instead of wasting resources
on keywords that don't get enough searches. Advanced keyword research will also help identify which keywords
have less competition. These keywords would be easier to get rankings and traffic from.
If you increase your traffic volume, your overall sales are bound to improve, especially if you are
targeting quality, relevant keywords.
When you do keyword research you will be able to identify which keywords are most relevant to your niche.
Targeting highly relevant keywords improves the quality of traffic on your website. These people are much
more likely to buy your products or services.
What If You Ignore Keyword Research
Ignoring keyword research is a little like opening up a store but not bothering to put a sign out front.
That sign tells your potential customers what your store offers. If those people don't know what your
store specializes in, they may very well walk right by your store without going in. Not putting a 'sign'
on your website is even worse. Instead of getting a lot of street traffic that might walk into your store,
your store is now in a back alley with a sign written in Swahili.
If you don't do proper keyword research, you either won't get much traffic or that traffic will be low
quality. Usually it will be a combination of both. As a result your sales and profits will suffer. The
people looking for your products may never find your website. Essentially you would be wasting the potential
of your website. If you want your website to succeed, keyword research is a must!
Article Source: http://EzineArticles.com/?expert=Jeremy_Biberdorf
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