EvO:R-Pedia - Audio Mastering - The Future is Online (Old Studios vs New Sound)

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    Audio Mastering - The Future is Online (Old Studios vs New Sound)
    by Will Duke

    It is no surprise that mastering has changed over the years. We've come a long way from cleaning up audio reels. The music industry as a whole hardly resembles the one we entered all those years ago. Post production studios and mastering houses all over the world are in a race to purchase the latest and greatest equipment in an effort to keep up. Mastering engineers everywhere are asking themselves, "how can I continue to deliver my (old) expertise in this new market?" But, there is one big problem.

    The next generation of artists and listeners doesn't want that old expertise. They want a new sound. The music of the future isn't going to come from an old studio. Even the bands that want a vintage-style recording will have an audience that plays their songs in car stereos, from computers, and on mp3 players. The new mastering studio must be different.

    There are several things that will separate the new studios from the old, and consequently the relevant albums from the rest. And there is one place to look to see which is which - one place to go to tell who's who - the Internet. We all saw it coming...or did we? Search for "audio mastering" in Google and see what pops up. You'll find one junk website after another of mastering engineers showing off their equipment and blabbing about what mastering is! This is the disconnect.

    Bands today know what mastering IS, and they know they need it. The old guys, the so-called mastering experts, may not notice anything wrong, but the artists they are trying to reach have already hit the "back" button on their browsers. They've moved on because they're looking for a studio that's in touch. These musicians are looking Online for these 5 things in a mastering studio:

    (1) a great website
    (2) with simple, straightforward pricing
    (3) an easy way to send in tracks,
    (4) a strong guarantee
    (5) a commitment to taking care of the details.

    In short, they are looking for good service. The most "current" thing a studio can do is to take these indie artists seriously, because times have changed. Bands have more power, and more power to choose. That's how it should be. And for those of us who own studios, the fun is just beginning. It isn't about the expensive gear anymore, or who we know in the music business. It's time for us to stop listening for the potential each song has to fit in on the radio. Our future, and the future of radio, depends on our ability to listen to these bands, listen to their music, and hear their potential to be new.

    My name is Will. I'm the editor for AUDIOaxiom and The MASTERING Blog and co-founder of SoundOps, The Interactive Mastering Studio.

    To find more of my pages on Audio Mastering, just use your favorite search engine (like Google or YouTube) to look for 'SoundOps'

    Article Source: http://EzineArticles.com/?expert=Will_Duke

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