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The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
The Power of Personality
by Bob Baker
When you promote yourself via e-mail or with the words you use on your web site, you have a choice. You can be
straight-forward and matter-of-fact (also known as bland and boring). Or you can communicate with pizzazz.
Case in point: My friend Gregg Hopkins plays in a band called The Melroys. He could have sent a run-of-the-mill
e-mail to promote a recent show, including the rudimentary club name, address, phone number, etc. Instead, he sent this:
Git yerself down to the Broadway Oyster Bar tonight where The MELROYS will present our little Rock and Roll
fandango. The food is delicious, the adult beverages are cool and refreshing, the music will be swinging, and
you'll fit right in with the other beautiful people there. Showtime is 9-1. See ya there!
Gregg Hopkins - TheMelroys.com
P.S. Any person peeved by perpetual pestering such as this posting will be promptly purged from this list upon
Ya gotta admit, this short message is a fun read -- which leads one to assume that a Melroys live show will be
a fun event. And that's smart marketing. (The only thing I might add is an address and phone number of the venue
for those fans who might not know where it is.)
So don't be afraid to show your personality. In fact, go out of your way to do something fun or different or
creative any time you communicate with the public about your music. Got it? Good.
Use Hypnotic Descriptions
Here's another example from a longtime musical pal, Michael Schaerer. In this recent e-mail, he does a
great job of painting word pictures of the venues he plays and describing what it means to him:
We'll be at Felix's starting around 9:30 Saturday night ... if it's anything like last week was, it'll
be a full-fledged rock concert ... and it'll sound better than most of them too! It's really like seeing
your favorite band in your living room. So intimate and powerful at the same time.
Come early for a fine dinner, or eat late ... the kitchen is open 'till close, baby. You really need to
come out to Felix's and see why it's so popular! Call 'em at 314-645-6565. Felix's rules. Period.
On Sunday, Amy Miller and I close out my work week at the Tin Can Tavern on the south side. We play 9:00
to 11:30 or so and we like playing together so much that we usually have to be told to quit! Great new
songs, and Amy just sounds like an angel ... amazing. Please attend. www.TinCanTavern.com or 314-865-3003.
Last week was a great week for me. So many people came and enjoyed my music that I was overwhelmed. Thank
you, really. It means everything to me.
Michael - www.msgstl.com
This example is so powerful for many reasons. The way Michael describes the places he plays, you can't
help but want to go and experience the vibe yourself. And you know the venue owners have got to love
the ringing endorsements, too.
Finally, as Michael illustrates in his last sentence, always remember to thank your fans. They're the
reason you're doing more than just playing music in an empty room. Without people to listen, enjoy and
support you, your creative process would be a lot less satisfying. So be sure to regularly express
Bob Baker is the author of "Guerrilla Music Marketing Handbook," "Unleash the Artist Within" and "Branding Yourself Online."
He also publishes TheBuzzFactor.com, a web site and e-zine that deliver marketing tips, self-promotion ideas and other
empowering messages to music people of all kinds. Get your FREE subscription to Bob's e-zine by
visiting http://TheBuzzFactor.com today.
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