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Welcome to EvO:R Entertainment
  •  The EvO:R-Pedia Musicians Tips Section

    Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete reference library for Indie musicians...Just about every tip has been used so you won't find false promises and a series of books to buy after reading each tip. This section was put here by musicians so that people that followed can take this knowledge and use it's power.

    Do You Need a Record Deal?
    By Calum Macleod

    We're told that the music industry has been revolutionised by the internet and in some ways it has. Paying for music is now just an option for a lot of people so that makes making your first million out of playing pop music that little bit harder. On the plus side though, music fans have unparallelled access to media and can easily find a new band on myspace then buy the bands songs from an online store like emusic or digital seven. Bands still have to pay expensive studio prices but they save by not producing the physical product and selling straight to the consumer. Is this a viable business model?

    Well not really. Theres two problems. Major labels and major labels. I know thats only one but it's a big problem. The big four labels don't like the fact that this business model could work because it leaves them with nothing to do. To that end they only deal with download sites that encode the music files they sell so that the music can't be shared with other fans. The fact that the consumer is now in a more powerful position than they have been before is what they don't like. They still have nearly all the power though because they have the clout to get songs played on the radio, videos on the box and the bands on the road. The public also look to labels as the opinion makers and this is where there power really lies.

    Ask any serious band just starting out what there main aim is. Ninety percent of them will say "to get signed". Why?, because until you're signed you're not a real band, not in the eyes of the public. Ive had people say to me. I really like your album, it sounds like a real band. Labels were created to find, press, distribute and promote artists music. They were necessary. Music no longer needs to be distributed or pressed so that just leaves finding and promoting. For promoting there's social networks like myspace, social media sites and lots of (i hate to say the dreaded u word) unsigned networks. To help people find new music there's search engines and search engine optimisation. The only flaw I can see to the plan is whether people will listen to new music they haven't heard before. But I'll let you know that when I find out.

    Calum Macleod is the singer songrwiter for Glasgow band Your Scarecrow

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