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reference library for Indie musicians...Just about every tip has been used so you won't find false
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The Five Rules in Creating Successful Press Releases for Your Band
By Lance Trebesch
Press releases may be the biggest action a band can take to promote their band
and gain free publicity. Artists have many reasons to write a press release, including:
If you cannot write well, hire someone. No editor will continue reading a badly
written press release. The press release must catch and keep their attention as well as
persuade them to write an article about you or the band. Write grammatically, smoothly and
confidently. If you are unsure about your writing abilities, hire a professional.
Cheap “professionals” result in low quality writing, so put some money into hiring a
good writer to receive valuable press releases.
Concert / performance
New music video
Sign to a label
Member change / addition
Be careful, though, because if editors receive too many press releases, you will
quickly annoy them. In order to write a successful press release that ensures editors
will read and write about it, you must follow certain rules (Music Biz Academy).
Rule #2: Make it interesting. Press releases are supposed to take a biased view to
persuade someone to write about your music, but at the same time, it needs to hold
their interest. Add relevant links to past press releases, past articles, your blogs,
band bio, pictures, videos, and sound examples – anything that may be related and
interesting to the editor. You want to pique their interest so they explore more about
you or the band. Sound clips are especially important to give them an example of your music.
Rule #3: Relate to the editor. Before sending a press release to anyone, research is
necessary. Find out if the editor even writes about the genre of music you play. If
they don’t, sending them the press release will only annoy them. After sending a few
press releases to the same editor and they still did not write about your band, let it
go. Do not continue badgering them. When sending the press release, attach the URL of
the whole article and only give them a sample of the article in the email. Whole press
releases through email use their email storage space. Finally, if they do write about
you, write them a hand-written thank-you note. They will appreciate it.
Rule #4: Do the necessities. All press releases should include the basic who, what, where,
when and why. Give the editors every detail they need to include in their review. Do
not make them research for it. It should also read like a news story. Be professional
when writing the press release. In addition, include a catchy title and subject line.
The title is what initiates readers to even read your press release, so the more interesting
the title is, the more likely someone will read and write about it.
Rule #5: Write for the audience and the search engines. When writing your press release,
make sure to include good keywords. Mentioning you or your band’s name, location, or other
important words often boosts your keyword density, which search engines notice, boosting
your results to the top when someone searches those words. Keyword density is the percentage
of times a certain word shows up in your press release. Search engines also calculate the
number of links pointing to your page, so submit your press release to certain press
Additional points to notice is to enable a RSS feed so editors and others can automatically
receive an update when you add a new press release to the site. Keep all your press
releases on separate pages with one page from your website providing the links to all
the new articles (with the most recent press release on top). Writing a press release
requires work and commitment, but the payoff is worth it.
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