artists have a wide range of possibilities to promote themselves, especially
online. But that means you must compete
with other groups to gain an online presence.
There are four key steps in online marketing to gain a successful start
with promoting your music on the internet.
Submit to Directories
first step is to submit. Submit to directories, online
radios, and online
magazines – anywhere that plays or features music. The more places that play your track, the
more people will hear and recognize your music. Thousands of people listen to free online radios daily and most
of these stations allow artists to submit their music to them. Similarly, directories permit you to add
your website with a brief description, which is then added to the directory
site. An even better idea is to make a
friend submit your site or music for you so you are not always pushing your own
You must be careful when submitting to sites, however,
because search directories like Google will downgrade you if your incoming
links look unnatural. This means that
when someone performs a search for your site, it will not show up in the top
search results because the search engine is punishing you. Try submitting your site or music to a
couple sites weekly with various anchor
texts. For example, the words “an awesome rock blog” are the anchor
text to the link www.motorcityrocks.com.
Also, do not always submit your site with a link pointing to your
homepage. Sometimes submit your site
with a link to the secondary page of your website to make the links seem more
Give Away Music
Anchor text – visible, descriptive text you
click on for a hyperlink
offer your music at no cost. With the
plethora of options available to users to download free MP3s, strictly offering
your music for purchase hurts your online status. When a listener gets
your MP3 for free, he or she has a greater possibility of returning to your
site to hear more music by you if they liked what they heard. Only after listening and liking your music
will they purchase your album. You have
to be sure not to give away too much music, though, because the listener will
have no reason to purchase your album if they can find everything for free.
Adding a podcast or MP3 to your sites also allows users to hear your music
without paying anything for it. The
hardest part in adding music to the site, however, is the recording, so start
by focusing on a quality recording of your music. To add music to the site:
a computer with audio input capability and an easy to use audio encoding
application. This is easy if your music
is on CD, just rip it with iTunes or a similar application. If it is in some other analog or digital
(mini-disc) format, it gets a little harder, but applications are freely out
with MP3 file in hand, you can upload the file to your web site and link like
you would link a web page or other media/image file.
there, there are more complicated ways of doing it so it is more
"presentable" with a nice embedded player, etc.
Make Business Friends
third step is to build professional online relationships to boost your online
presence. You know a lot about music,
so comment on it. Look up blogs related to
rock music and add meaningful comments to help others reading the
blogs. Most of the time the comment box
asks for your URL, which is a great way to promote your own website or blog
while helping others by posting comments.
Blogger ethics state if one blogger comments or links to another’s site, the
other blogger will comment or link back.
This is a great way to build an online relationship and promote one
another’s music. An additional option,
besides just commenting on their blogs, is to help them out somehow. When you find online radio stations to
submit your music to, compile a list and send the list to them. They will in return promote your music to
thank you for your help.
Besides commenting on blogs, creating a blog can prove very beneficial in
online rock music marketing as well.
Utilize Social Networks
yourself to tons of different social networking sites. YouTube, Yahoo Video, and Google Video allow
you to post different videos onto the site at no cost, like the OKGo video that was
fairly inexpensive and still receives views daily. Post all your music videos and add links to your website to these
MyBlogLog allows users to share
different sites and build a community based on various interests. You can also add your site to your profile
and view who else has your site as their favorite. Although just over a year old, MyBlogLog is quickly gaining
popularity, which presents a great way establish yourself early in the
community. Similarly, Ning allows you to create a social network for any topic. Joining and commenting on various rock music networks and
creating your own network for group provides the best methods to get the most
out of Ning.
Finally, joining the additional social network sites like LinkedIn, Facebook
and MySpace are all necessary in promoting you or your band. Finding friends and friends of friends can
boost you music and be helpful in additional ways. Network as often as possible both online and offline.
three simple steps provide a great way to start promoting your music
online. Remember to submit, give away,
and comment. Online marketing is a
continuous process you must constantly work on, but it pays off in the end.