Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Eleven Ways Bands Can Utilize their
Website to Promote their Music
once was a day when the only way to promote your music was by going downtown,
printing off 500 postcards, licking 500 stamps and peeling 500 labels. Now in less than 5 minutes, artists can
compose an email list of the 500 people and send it off with one click. Websites give people all over the world a
central place to find band information.
This was not possible a short while ago. With all the technology advances, artists must make the most of
their resources and create a webpage that make fans want to return to their
- Show personality. A
band’s or group’s website is their resource to show the world what they
are all about. This is often the
first place a potential fan will experience your band. Ask yourself, “What do I want them to
know?” Insert an “about me” (or an
“about us”) section where you tell the band’s story – how and why you
formed, where you have been and your future plans. Also, add videos and photos of everything. Wherever the band goes, take pictures. Capture the scenery, the venue and the
people. Digital video and still
cameras are inexpensive and anything you share with fans allows them to
feel more connected with you.
- Keep it simple. Site
visitors should generally only have to click one or two times to find what
they want from your home page. The
fewer clicks they need to perform, the longer they will stay at your
webpage. Site maps help visitors
find what they are looking for by showing all your pages and how they
connect, as well as help search
engine spiders effectively understand and index your site. Also, do not overdo the flash
animation. Flash can add to your
site nicely, but you can easily go overboard with flash, so be aware.
Search Engine Spider – computer programs that crawl
websites to check for updates, complexity and format (Search Engine News)
- Make it easy. If you have
blogs or articles on your site (which you should – hey, if you have
someone who writes lyrics, permit them to write content for the site as
well) allow the viewer to sign-up for an RSS feed that automatically
informs them of updates to the content.
Or, let them submit their email address to you to receive the updated
content directly to their email.
The simpler the email update or RSS
feed is to sign-up for, the more likely the viewer will follow through
with the process. Also, think
about adding a search feature on your site so the viewer can simply type
in what they are looking for within your site. The easier you make it for the user, the happier they will
- Allow for discussion. Have a chat
room or forum on your site
so fans will return to the site to discuss various topics. Your fans return to your site to
interact with you, so promptly answer all questions they might post, and
periodically join in on chat room discussions. Chat rooms are also a great way to get feedback about your
music and site, so log all discussions and put a link on your homepage to
a feedback form that fans can fill out.
- Display contact information. Not only should your fans have an email address they can
easy contact you at, but also people seeking to book you should have the
ability to contact you with ease.
Nothing would turn off a booking agent more than difficulties trying
to book you for a performance!
Make sure these email addresses are for band-related topics only;
displaying a personal email would be a BIG mistake. Also, write the address in context that
fans / bookers can read but spam programs cannot, like band(at)bandsite(dot)com. Placing the contact information on your
homepage in a key position will draw their eye to the information and make
their life easier. (People tend to
first notice content in the middle of the webpage, then the top and left
sides of the page.)
- Present your page at every occasion. When performing live, promptly display your webpage and blog
website. Make sure fans know where
to reach you online. In addition,
allow them to sign-up for fan newsletters – collect as many email address
as possible at these shows. Just
one more fan is worth the effort.
Word-of-mouth is the best form of marketing, so if you treat the
one additional fan well, they will in turn promote your band to their
- Make band merchandise. Selling merchandise is one of the best and only ways to
generate a profit within a band.
One good online tactic is to create band shirts at Café Press and link to them to allow
fans to buy the shirt you created from their site. Fans also love limited edition
merchandise, so have a t-shirt available for a month only and sell them
strictly at your live performances for that month.
- Create a review page. When others say nice things about you, display it. If an online newspaper wrote a good
review about the band, put a link to the article prompting others visiting
your site to read the review.
These reviews and testimonials create good PR for you. Because others are commenting about
you, it shows first time visitors to your site that you are a known artist
or band and they should listen to you.
Remember to save a copy of the review as well, in case the online
newspaper only runs the article for a limited time so you can directly
post the review onto your site.
- Put music on the site. Encourage file sharing of select songs and add music to the
a computer with audio input capability and an easy to use audio encoding
application. This is easy if your music
is on CD, just rip it with iTunes or a similar application. If it is in some other analog or digital (mini-disc)
format, it gets a little harder, but applications are freely available.
with MP3 file in hand, you can upload the file to your web site and link like
you would link a web page or other media/image file.
there, there are more complicated ways of doing it so it is more
"presentable" with a nice embedded player, etc.
- Post an event calendar. The webpage should display a neat calendar of upcoming show’s
location (city and state), time and venue. Fans use your site for a resource and need to be able to
find this information quickly. Yahoo Groups allow fans to subscribe
to your calendar and receive updates when you post a new event, which
makes it extremely easy for your fans.
- Sign-up for on-the-road content updates. There are many software programs, which allow you to update
blogs via cell phone. This is
a great technique because fans can get updates even when you do not have time
to update your whole website. You
can also take quick photos or video from your phone and send it to your
utilizing all these techniques on your site, the reach of your band online will
greatly expand. Fans will return to
your site for the latest updates on your band, booking agents will easily be
able to contact you and labels will be able to see that you are serious about
your music and the business. Online
marketing is not just one easy-to-accomplish task. Rather, it is a series of equally important tasks that you must
carry out on your road to success.
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