Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Take A Tip From Capitol Records
By Steve J. R. Allen
Capitol Records used a strategy which put the only daughter of the King of Rock, Elvis Presley on top
of the world, and now Lisa Marie Presley is destined to follow the road to success.
Steve Allen is consultant and music producer.
She signed her first recording contract with Java Records in 1998 and the record was release only
five years later by Capitol (who bought Java), and only after she re-recorded her songs to have a
product that was worth putting on the market.
You could argue that, just by using her surname, or the riches she inherited would be enough to
make success in any place on Earth. So why was she only famous as a singer after she was
contracted by Capitol?
The difference that Capitol made was in how they treated her. Capitol treated Maria as an unknown
artist, which at that time as a singer was her reality, and made her start everything from
zero, doing all the ground work.
Capitol used the following marketing equation for her first album "To Whom it May Concern":
"Show / Research + Recording + Promotion = Success"
From the second album, "Now What" they did the reverse:
"Promotion + Recording + Show / PROMOTION = Success"
In both cases the end results (sales) were satifactory.
Let's look at this strategy a little closer:
Show / Research - The first step is to discover which songs are accepted more by the public.
Recording only those songs is a lot safer than recording the songs elected by your band
because of artistic interpretation or because the message is politically correct. The artist
/ band should avoid influencing the content on their first album as much as possible and let
the public select the music.
Recording - Now, with a list of songs preferred by the public in hand, the artist / band should
look for a studio with good recording equipment (size is not quality) to record and develop the
"product", the album.
This stage should not be hurried!
It's a lot better to leave the studio after several months with a perfect product than to leave
after a week with a recording full of errors and strange noises. If finance is the problem, do
the recording in stages. A serious band will still be together during the months to come.
Promotion - With the show and album prepared, the time has arrived for you to promote the
release of your album to your target public, using the available channels.
Promotion - With the success of the first album, the promotion of the second album should
be done using the same channels as the first and opening up space in other new channels.
The promotion of the second album should occur at the inicial stages of your new project
creating an air of expectation in your target public.
Recording - This time you will have a little more freedom to record songs that you like,
based on the songs and sounds that the public likes.
Show / PROMOTION - Your show now has another objective. It's to consolidate your public
and promote your new album. This means that you should play some songs from your first
album and then draw your publics' attention to the songs of your new album.
For the third and other albums simply repeat the second equation.
Author of "Marketing Your Music - Success Strategies", "Personal Management in the Music Industry"
and "Street Teams - Expand your Fan Base" http://www.marketingyourmusic.net
Back to the EvO:R- Pedia Section
A Message from the founder of EvO:R
The Independent Music world has become so fragmented that anyone entering into this arena will be lost without
having a chance of survival. What every independent musicians needs is information, understanding and a
path that leads to success. Sure, you can buy a few books from authors that never played a note or loaded
a single amp into a moving van. Pipe dreams are all over the Internet.
At EvO:R we pride ourselves with sections dedicated to Independent Music News
called (The EvO:R Street Journal),
Musicians Success Stories and Tips called (EvO:R-pedia) and a
Musicians Testimonial Section called (The Goods) dedicated to Internet based companies that deliver on
All this news and information and we don't charge a single penny. We also respect your online privacy by refusing to
track your browsing habits while on our website. We simply want to deliver the BEST news, information and success
stories for the Independent Musician.
Thank-you for visiting EvO:R and tell the world that we are out here..
Founder of EvO:R