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The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Internet Marketing - Content is Still King
By Steven Weber
There is a saying on the Internet: Content is King
For more information or help with Internet marketing please contact Steve Weber by
What exactly is meant by “content”? Content is the text part of your website. Search engines use the content of your pages in order to determine how to rank them for specific searches. Search engines do no care how pretty (or cheesy) you site looks. An ugly site will often rank higher in the search engines if it has better content (and some other factors).
Flash movies on a site look cool, but Google and Yahoo can’t “read” flash. If a lot of your content is presented in Flash, the search engines won’t have a clue as to what your page is about.
You must write your content so that it is compelling for human visitors to read and also it must speak to the search engines. If your page is about growing carrots, you might expect people interested in the subject to type “growing carrots” into a search engine. Your page needs to be optimized for “growing carrots” in order to convince the search engines that they should rank your site well for a search of “growing carrots”.
When I use the term “optimize”, I am talking about SEO…Search Engine Optimization. I cover SEO in some detail on my site. In my opinion, SEO is one of the most important skills you can have as Internet marketer!
So where do you get content? Most people write it themselves. This is why I always suggest only building sites around niches you know something about. Having to research a topic before writing the content will require much time. It is far better if you can write most of the content “off the top of your head”…like I am doing here!
Some people hire writers to write content for them. I have used freelance writers before for some of my very niche sites where the copy is not as important to me. Many freelancers are OK, but I often had to edit their work somewhat in order to better fit the theme of my website. Expect to pay around twelve dollars per 500 words for average work and up to one hundred dollars for a first class job.
I prefer to write my content myself if I have enough time. Remember that the content MUST be original! If you have several websites, you can’t take one of your pages and just copy it to another site. This action will be penalized by the search engines as being “duplicate content”. I often take one of my own articles and rewrite it for another site.
There is a website called CopyScape where you can plug in a URL and check if there is any duplicate content for that page on the web. This is a handy tool to check if anyone has copied your material.
If you want your site to rank well in the search engines, get busy writing!
Article Source: http://EzineArticles.com/?expert=Steven_Weber
A Message from the founder of EvO:R
The Independent Music world has become so fragmented that anyone entering into this arena will be lost without
having a chance of survival. What every independent musicians needs is information, understanding and a
path that leads to success. Sure, you can buy a few books from authors that never played a note or loaded
a single amp into a moving van. Pipe dreams are all over the Internet.
At EvO:R we pride ourselves with sections dedicated to Independent Music News
called (The EvO:R Street Journal),
Musicians Success Stories and Tips called (EvO:R-pedia) and a
Musicians Testimonial Section called (The Goods) dedicated to Internet based companies that deliver on
All this news and information and we don't charge a single penny. We also respect your online privacy by refusing to
track your browsing habits while on our website. We simply want to deliver the BEST news, information and success
stories for the Independent Musician.
Thank-you for visiting EvO:R and tell the world that we are out here..
Founder of EvO:R