Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Eleven Social Networking Steps to Promote Your Music Online
Networking is one of the most
important details when promoting music online.
You cannot expect everyone to come to you – you must put effort into
gaining a fan base. There are several
different ways to network, give advice or expertise, and build your name on the
web, but they require work. MySpace and
Facebook are two very powerful social networking sites, especially in the music
business. However, just creating a
profile is not enough. You must utilize
every application the social networking sites offer.
- One way to promote your music
is to join groups through these
sites. With MySpace, you can look
up music groups and narrow your search to a specific genre. MySpace offers over 5000 different
groups related to the category of “music” and the keyword of “rock”. Similarly, over 3500 groups show with
the keyword search of “pop” under the music category. If you follow one artist in particular
and know a lot about them, these groups are perfect for niches too, like
Seconds to Mars Fan Club group.
Likewise, Facebook has the option of searching for different groups. You can perform a search to find a group
in the rock or pop genre, and join groups with many people to broaden your
network. By joining and commenting
in different groups, people begin to respect your opinion. You do not want to push your music on
them, but rather gain a friendship within the communities and they will
then promote your music through word of mouth (or viral) marketing. If communication is lacking within the
groups, create a topic with an interesting title and get the communication
- Besides joining groups, adding friends is another huge
aspect of social networking.
Adding friends must be selective, though. Do not add people just to gain virtual popularity, but rather
add people because their profile hints at a preference of music in the
same genre as you or your group’s genre.
A punk rock band should not try to become friends with one only
interested in classical music just so they have one more friend – it does
little good. MySpace allows you to
browse within a certain distance of a zip code to find friends within your
community. Facebook also lets you
to complete a search based on location or even by music preference.
- After setting up an account,
you must personalize your page. Add a background of the
group on MySpace, and fill out the “about me” section with a story about
the band, how you formed, your past events, and any upcoming plans. Post pictures on both MySpace and Facebook
of different events and add videos through MySpaceTV or NetClips (for
Facebook) onto your site (add both video taken on the road and music
videos you have made). Update the
sites regularly. New content draws
your friends to check your page frequently.
- Both MySpace and Facebook
have a feature to add music to
your site. With MySpace, you must
sign-up as an artist through the network and it will give you the program
to insert your MP3s onto, which you then put on your site. Facebook, on the other hand, requires
you to sign-up through iLike and create an
account. You then must download
the iLike application onto your Facebook page, find your music, and add it
to your profile. Both techniques
are simple and mandatory actions to take when promoting yourself or your
band through social networking sites.
- Other good applications to
take advantage of are the calendar
features on these sites.
Through MySpace, you can create a calendar by clicking “manage
calendar” on your profile and adding it onto your site for everyone to
view. This allows you to display
your upcoming events to remind people when and where. Facebook features the Jotlet application, which is downloaded onto
your site and filled out by you (similar to MySpace) to display for your
friends to view.
- One additional feature in
both networking sites is the ability to create blogs through your site. You should update your blog frequently and write about a
specific subject, like a niche within the rock or pop genre of music. The blog needs to have a RSS feed to
allow your followers to automatically receive updates when you add new
blogs. In addition, you should
find other people within these networks writing about similar issues and
make useful comments on their site to create professional
friendships. They will, in return,
comment on and link to your blog generating a mutual promotion of one
- The final steps to take in
optimizing your social networking sites are to respond and comment.
If someone agrees to be your friend, thank him or her and add a banner back to
your site. Be personal, as well. Look at their site, find out their
interests, and comment on similarities between you and your friend. Answer their questions promptly and
comment on their profiles regarding your performance dates. If someone else browses their site and
sees your comment, it might trigger them to attend. The more personal you are, the more
connected to you your fans will feel.
Other social networking steps
Additional social networking sites include LinkedIn, MyBlogLog and Ning, all of which allow you to create or join
communities based on interest. These
sites host various rock or pop music communities. LinkedIn focuses on the professional side of social networking
whereas the other two focus on connecting niches within their organization.
step to take is to set up a Twitter
account. Twitter is a mini-blog site that allows users to
write what they are doing at any moment.
This is a great opportunity for rock and pop artists because people what
to live the life of an artist. You can
also post comments and pictures via mobile phone so people can receive updates
when you are not by a computer.
Flickr, and podcasts are also social network sites you must utilize as a rock
or pop artist. Put every music video and home video of you and your
band online through YouTube or Yahoo Video.
Take and display tons of pictures
on Flickr and encourage anybody to look at them. Display photos from photo shoots to tours to just goofing off so
fans on the net can view them. Finally,
make podcasts. Podcasts
are now necessary for bands and encourage people to easily share your music
try to find sites that have allow you to
post a widget. When you update
something on one site, the widget automatically updates the other sites you
own. For example, when you update your
account through Twitter, the widget would also update your webpage blog,
MySpace blog, etc. Widgets are really
network sites will only become successful if you apply all these
techniques. Be genuine when commenting
and write blogs grammatically correctly.
At the same time, show your personality so people connect to you. Encourage comments and feedback in every
aspect and have fun socializing!