Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
20 Steps to Creating a Successful Blog for Your
Band (Part 2 of 2)
part two of how to build a successful blog.
Part one talks about setting up the blog in the right format to gain
reader interest. Part two discusses
about more promotion techniques and how to keep your readers.
- Ask people to subscribe. RSS feeds allow
users to subscribe to your blog and receive an update when you add new
blogs. This makes it convenient
for readers so they do not need to check for blog updates. An alternative is to send the updated
blog through email, so having both an email subscription and a RSS feed is
necessary. Also, make the sign-up
process simple and prominent.
Display the RSS button everywhere and occasionally mention it in
your posts to sign-up. The simpler
the process to sign-up, the more chance the reader will go through with
- Offer a bribe to sign-up. Take an example for Marketing Pilgrim, by offering a $600
cash giveaway by signing-up for a RSS feed. The code to register for the money is in an RSS-only
message. Receiving $600 free is
pretty convincing to sign-up.
Other options to get people to sign up are free e-books related to
your topic (“How to Get a Record Deal”), or send a personalized
autographed picture of you or the band to those who sign-up.
- Comment on forums.
Comment on blogs. Comment
on chats. And comment by providing
a link back your blog. By
injecting your opinion and showing your personality through these
comments, people will notice you and want to find out more. Make sure the comments are meaningful
and not just some form of spam to create a link back to you. People appreciate when an expert adds
their knowledge, so write truthful comments that will help the
audience. Comments are the biggest
promotion of your blog in the beginning months of the blog.
- Leave blogs open for discussion. If compiling a list, ask for comments to add their
suggestions for the list. The 5
Rules of Social Media Optimization (SMO) blog by Influential Marketing
Blog became instantly popular by people linking to it, posting comments
and recommending the blog. After
writing a general blog that does not include a list, ask a question at the
end to encourage comments and blog discussion. The more, interesting discussion, the more people will link
to your blog, promoting it.
- Respond to comments. Read
your comments daily and respond when someone asks a question to you
through the comments. Once you
start getting a steady reader base that begins posting comments, do not
discourage them by never responding back.
Respond rapidly to make your reader happy.
- Start a podcast. A podcast
is a great way to promote both your blog and your music. Podcasts are an audio blog, but you
should not update it as often as your blogs (unless you just want to run
an audio blog exclusively). On the
podcast, talk about interesting subjects related to your blog and mention
your music often. Play a fraction
of your music just prior to and just after your podcast, promoting both
your music and your blog.
- Invite guest bloggers. Be a guest blogger. Your blog gains interest if you
occasionally – monthly, quarterly – invite guest bloggers to write. Your business pals become a good place
to start when thinking about guest bloggers. The guests then feel flattered by your interest in them and
in return promote your blog or music.
On the other hand, ask your business friends to guest blog for
them, which immensely promotes your music or blog through their site. Whenever you get an opportunity to guest
blog, take it.
- Add videos, pictures, MP3s, etc. Just having words on every blog gets boring. Perk reader’s interest by putting a
funny YouTube video in your blog, adding a unique MP3 or taking a snapshot
of the website you mention in the blog.
Any item out of the norm to create a change will boost your blog’s
appeal. Every once in awhile, make
your blog a video-blog through YouTube where you narrate the blog (and act
as well). You can also create a music video for you
or the band and advertise it through your blog.
- Use tracking software and analyze. Find out how many people are visiting your blogs and which
ones generate the most traffic.
You should re-create titles and content that receives many
views. The tracking software can
also tell you how people are hearing about your blog, through Digg,
Google, etc. It can give you a
great insight on your viewers and many other marketing hints if you are
- Build a brand. You want
people to recognize your blog as an object, not just another blog. Make your blog worthwhile to the
reader. Promote the blog with any
sources you have. Tell your
friends, family and strangers about it.
On your website, promote your blog and on your blog promote your
website. Do the same with social
networking sites, YouTube videos, podcasts, live performances, etc. By marketing in a bunch of different
places, you spread your name and have more sources to promote your blog
will only see success if you follow all these steps and promote it as often as
possible. Blogging takes a lot of
dedication but pays off in the end with increased music sales. Never stop blogging and remember, you are
writing for your audience.