Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
20 Steps to Creating a Successful
Blog for Your Band (Part 1 of 2)
prove to be a tricky field to conquer, especially when it comes to gaining an
initial reader-base. However, once you
get that reader base, great potential for increasing your online reputation is
created. Successful blogs keep their
status by following these 20 rules from the start and throughout their blog’s
- Focus the topic.
Thousands of different blogs exist on the web. Only the well-established ones can post
general news and see success.
Instead, focus your blog around a niche. The more narrow the subject, the more likely you will get a
steady reader base.
- Search similar blogs and subscribe. Because there are so many blogs on the internet, chances are
somebody somewhere will also be talking about
your subject. Find these sites
and subscribe to them so you get instant updates. The best action to take is to read up
on these blogs and know what they talk about regularly.
- Create business relationships. By helping out someone else and their blog in some way, they
will in return help you and your blog out. One good example is devising a list of online radio stations
you can submit your music to and give
them the list so they can use it for their benefit as well. By becoming business friends, you can
promote each other by talking about one another’s webpage, music, blog,
- Make quality content. Just writing a blog is not enough. You have to make sure what you are writing is good
content. No one will comment or
read your blog if the content seems worthless and poorly written. Also, write grammatically. Misspellings are one of the most
painful things to witness in blogs.
- Work on the title. The
title is a necessity. The first
thing people look at and what makes them read your blog is the title. Titles that hint of content with lists
and bullets also draw people in due to the pleasing layout and more white space
of lists. If the title perks their
interest, they will click on your blog to continue reading. Take the time to think about an
interesting title and log which titles draw more readers.
- Submit to directories. After creating a good content-and-keyword-rich blog, submit
it to different directories. Top Blog Area and BlogFlux are two good sites to submit
blogs to according to category of blog.
Another option is to write just one blog for an established blogging site in
the rock music industry and tell them why they should feature your blog on
their site. If they choose to put
the blog on their site, you will see greatly increased traffic.
- Get a friend to submit your blog to Digg,
StumbleUpon, Technorati, Netscape, and Reddit. These search sites generate a ton of traffic to your site if
viewed frequently (or “digged,” “thumbs up” “favored,” etc). However, people view down on you if you
constantly submit your own content to these sites, so instead, make a
buddy submit your blogs, videos, or podcasts to these sites one or two
times a week. Eventually, your
good content will make it to the homepage of these content-search sites,
generating an unimaginable amount of traffic to your blog.
- Ping every site. Some
sites allow you to ‘ping’ them, which
means they get an automatic update when you post a new blog. This is good so they always have your
latest posts in their records.
These sites also allow you to put in key tag terms. By inputting a tag term, your blog will
pop up if someone searches for the term you used. For instance, if you are writing about electric guitar comparisons (tag
terms) and the searcher inserts “compare guitars,” your blog will show as
a result. You must utilize pings
and tags to increase your blog popularity.
- Write regularly and stand out. The only way to gain a steady reader base is if you write a
blog regularly. The best blogs
update their content daily or sometimes several times a day. As an upcoming artist, though, weekly
will suffice if you write on a consistent day around the same time every
week. In addition, you need to
stand out from other bloggers.
Write properly, but use your
personality. Personality keeps
the blog interesting and keeps readers coming back. In addition, the readers like to be
treated as humans, so drop the business lingo. Blogs are for entertainment, so engage your audience. Write for them.
- Host your blog on your website domain. Using a different host for your blog not only confuses
your readers, but also reduces the amount of quality traffic to your
site. The only smart way to host
a blog is through your own website.
If readers like what they read, or you mention something about your
music in the blog, they can easily navigate to your website to find out
more information. Creating a blog
serves the purpose of promoting your music online, which you can only do
if you reader can easily access your website from your blog.
the end of part one of the two part series to creating a successful blog. Part two goes into more detail on how to
promote your blog and see additional success in the first weeks and months of