Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Websites vs. MySpace
by Nancy Moran
does a MySpace page do that a website can't do?"
A good friend of mine recently posed this question to me in an
email. And quite frankly, a short while ago I had the exact same
question running through my own head. So, I thought it might be
a good one to answer here.
If you're an indie artist, you certainly know the significance
of having your own website. Your website is your little home on
the 'net and a key ingredient in your marketing plan. This is
where people can find you and information about you, your CDs,
your tour schedule, and any current news you may wish to
promote. You can also include photos, blogs, newsletters, and
videos. Plus, it's a way for your audience to connect with you,
as many fans are already accustomed to looking for you at
But there's one big catch about a website: people have to KNOW
about you and KNOW to go looking for you. So, it's great for
people who know about you already. But what about the rest of
the world who hasn't heard of you yet? Also, if you're a
songwriter only, you may not have a website or even believe that
you need one. I mean, if you don't have CDs to sell or
performances to promote, what's the point? Right?
Welcome to MySpace.
On the surface a MySpace Music site looks pretty similar to a
regular website. You can add your tour schedule, upload songs,
and include your bio and lots of pictures. You can even start
your own blog. That feature is built in.
The difference is that MySpace also has a built in world-wide
community of nearly 200 million people, many of whom are
actively searching for indie artists and songwriters! And there
are lots of different ways they can "find" you on MySpace:
1. They can search a local area (i.e. Nashville, TN)
2. They can search for musicians of a particular genre (i.e.
"folk rock," "death metal," or "western swing")
3. They can search for artists who sound similar to their
favorite artists (i.e. "sounds like Suzanne Vega")
4. OR - they can literally stumble upon you as they're viewing
someone else's page on MySpace!
This last scenario is perhaps the most significant feature of
MySpace and the biggest advantage over your own website. Your
"friends" will be linked to your MySpace page and YOU will be
linked on theirs. So, people viewing another page on MySpace may
see your picture or your comment and click on your link to check
out your page. And voila! They are now listening to your music
and reading your bio and you may potentially have a new fan who
didn't know about you a few minutes ago. And this fan might be
in England or Botswana or Thailand!
Generally speaking, people do not go to Google and search for "indie
folk rock songwriter in Nashville, TN" and then go visit all of
the sites that come up. But in MySpace, it's an everyday
Also, for those of you who are non-performing songwriters,
MySpace is a gold mine for you! You may connect with other
co-writers, either locally or in other countries. You can get
feedback on new songs simply by placing rough recordings on your
profile and asking for comments. People on MySpace LOVE to get
involved and communicate. And you'll find that the majority of
people are very positive and encouraging and helpful. Also,
remember that there are zillions of indie artists on MySpace.
So, upload your best demos and let people know that you'd love
to have them record your song on their next CD. You could
potentially get some indie cuts.
So, am I telling you to dump your website for a MySpace site?
Absolutely not! You need to keep your own "home" on the web. But
you also need to have a MySpace site IN ADDITION to your own
website. Why? Because some people will only go looking for new
music on MySpace. And you want them to find YOU.
Now, there are definitely down sides to MySpace. It's slow and
full of bugs. If you're not careful you'll find yourself
spending WAY too much time on it. And you may not see any
tangible results right away. Also, "MySpace friends" do not
necessarily translate into "fans who purchase your music." BUT,
you WILL be able to get many, many people to LISTEN to your
music who may not have any other way of hearing you. (I mean,
how often do you play in Botswana, after all?)
I guess the real point is that MySpace is just another tool for
you. And it's FREE! So, why not take advantage of it? Just
remember that it's not the ONLY tool. So, use it in conjunction
with all of your other promotional and marketing efforts. They
all work together.
One quick note: to be able to add music to your profile page in
MySpace, you must sign up as an "Artist." (And songwriters, you
can be the "artist" even if your demos are sung by someone else.
The key is that you hold the copyright.) So, on the main MySpace
homepage, click on Music on the menu bar first. That will bring
up the MySpace Music menu bar (in maroon). Click on Artist
Signup and that will take you through the process of setting up
the correct type of account. For those of you who have a
"regular" MySpace account because you didn't realize this? There
is no way to change your regular account to a Music account. So,
you'll have to start from scratch.
Hope this helps! Come check us out on MySpace and add us to your
This article reprinted with permission from