Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Increase Traffic to Your Website and Affiliate Products With Ezines
Take advantage of Ezine marketing to drive traffic.
Let's begin with defining what an "ezine" is and how it can help you drive tons of traffic to your
website and help you sell products and services. An ezine (electronic magazine) is much like a traditional
magazine or newsletter. However, it is only delivered via email. People sign up to receive ezines for
free or a monthly subscription fee. Most ezines are published weekly, but some are published daily,
monthly or bi-monthly.
*Michael Fleischner is an Internet marketing expert, search engine optimization specialist, and
the President of MarketingScoop.com.
He has more than 12 years of marketing experience and had appeared on The TODAY Show, Bloomberg Radio,
and other major media. Visit MarketingScoop.com for
further details and more free marketing articles.
Generating Traffic with Ezines (Ads)
Classified Ads: the cheapest ads you can buy. Classified ads are limited to two or three lines
and placed at the end of the ezine. Unless you place a classified ad in an ezine with 30,000
subscribers or more, your chances of getting a response are very small.
Sponsor Ads: these are more expensive than classified ads, but will give you much better response.
Sponsor ads can be placed at the top, middle or bottom of an ezine issue. You can include more text in
a sponsor ad so it's a good way to test your copy before going all out on a solo ad.
Solo Ads: these are the king of all ezine ads because your offer is sent exclusively to everyone
on the mailing list and gets the full attention of the subscribers. No articles or other content
is included. Solo ads can be expensive, but they can increase your response by as much a 100% over
sponsor ads. You can usually expect a 10% response rate from a good solo ad. In other words, if
you purchase a solo ad for $100 in an ezine with 10,000 subscribers, you should expect about 1,000
highly targeted visitors.
Note: Solo ads can be purchased for as little as $10. You will usually get a better response from a $10 solo
ad sent to 500 subscribers than you will from a $10 classified ad sent to 5,000.'
Here's your step-by-step guide to successful ezine advertising.
Step One: Subscribe to 3 or More Ezines
Subscribe to ezines that offer top sponsor and solo ads within your budget. Subscribing to ezines
before you place your ads will allow you to determine the quality of the list and potential
profitability of your campaign before you spend any money. You can also make sure your ad goes out.
You can find a wide variety of ezines in these directories:
http://www.ezine-dir.com/ or http://bestezines.com/
Step Two: Contact the Advertisers
The surest way to maximize your results from any ezine is to ask people who have already advertised.
Take a few minutes to contact one or more people who have placed ads similar to the one you want to
place. Tell them you're new to ezine advertising and are afraid of losing money. Most people will
be glad to help you out. And if they had a bad experience, they'll definitely let you know.
In addition, if you see the same ad running multiple times, that's a good indication that it was
profitable. Smart marketers will run the same ad at least three times if the first one was successful.
Step Three: Contact the Ezine Publisher
Contact the publisher to find out if anyone has else has purchased an ad within the last
month for the same product you want to promote. This is critical because you don't want
to advertise the same product to people who may have already purchased.
Here are some additional questions to ask (if they are not stated on the website):
Can I personalize the subject line?
Can I personalize the message?
If yes, what are the personalization codes?
How often to you publish?
When is your next opening?
What is the maximum word count?
Step Four: Set Up an Ad Tracker
You will want to create a tracking campaign for each ezine that you advertise in. The system will
create a link for you to use and it will track your visitors and commissions just like your regular
Never pay for adverting unless you can track the response. You need to know how many visitors and
sales you get for each ad you place so you can determine whether or not you want to run another
ad in a particular ezine.
This information is critical for determining how well each ad campaign does and how well you're
converting visitors into sales. Sometimes you just need to tweak your ad copy and run the ad
again for better results.
If you get good results the first time, run your ad again in a week or two. Not everyone will
buy the first time around. And many who were "on the fence" the first time they saw your ad,
may purchase the second time around.
Step Five: Write Your Ad
Most affiliate programs provide pre-written ads for you to use. While that is convenient, you'll
get much better results if you donít repurpose them word for word. Make them unique and follow
some of these suggestions:
Add a personal endorsement. With all the hype online, people are more likely to read and click on
something that you personally recommend.
Use a testimonial from the sale letter for the product you are promoting. That's an easy
way to get content for a good solo ad.
Use other people's ads. One of the bests ways to come up with ideas for good ads is to read
ezines. Look for ads that catch your eye. Modify them to fit the product you're promoting and
add your own personal touch.
Step Six: Place Your Order
This is the easy part. You simply fill out a form with your ad copy and credit card information.
After you process the order you will receive a confirmation telling you when the ad will run. And
since you are already subscribed to the ezine, you can verify it yourself. Don't rely on them to
send you a "courtesy copy."
Step Seven: Put Half Your Profits Back Into Advertising
Once you start generating sales from your ezine ads (this is why you need to track them accurately),
take half of your profit and use that to purchase more ezine space. This ensures profitable growth
and proper allocation of your marketing spend.
Ezine marketing and advertising is the same as any other online marketing vehicle. The key is to
start small, test, evaluate the results, and channel your marketing to those ezines that produce
a positive return. Once youíre up and running, continue to tweak your ad to see if you can increase