Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
One Symbol that Can Improve Your Search Engine Promotion
By Nickolay Bokhonok
Many of you know the old search engine promotion strategy of putting keywords in the URLs
of your web sites. Nothing new, but quite effective.
But thanks to the latest news from Google - shared during WordCamp 2007 - now you can find
out that you might have been doing a critical mistake before. Because it turns out that
underscoring symbol was not accepted by Google as word separator.
This means that if in your attempt to make web site more search engine friendly you used
something like this for your URLs: your-domain-name.com/keyword1_keyword2 ...then you have
been picking the people who have been searching for keyword1_keyword2.
In other words, having your-domain.com/free_mortgage_calculator or your-domain.com/free_mp3_downloads
was sending you people who typed into the search field free_mortgage_calculator or free_mp3_downloads.
Of course, no one types keywords into search in this weird way; most of the people would type in
"free mortgage calculator" or "free mp3 downloads" - at least most of the people would search like this.
Imagine how much traffic you might be losing by using underscoring! Plus all your efforts to
put keywords into URLs went in vain.
Does It Mean that Underscoring Is Out of SEO Game?
On the contrary - the underscoring symbol is only coming on the field, because now Google is
officially accepting it as the separating symbol for the keywords in the URLs. That is why
those of you who heard the rumor about underscoring being of no value - don't hurry up to
change your site URLs - this information is old. Now underscoring comes into the official
love and blessing from big G.
As you can see the search engine promotion tip is simple. Want to add more focus on your
site for specific keywords - use underscoring to separate the words in URLs. And don't
forget that hyphens also work this way.
Looking for good search engine marketing tips?.
Read why Page Rank still matters a lot for search engine ranking.
Article Source: http://EzineArticles.com/?expert=Nickolay_Bokhonok
A Message from the founder of EvO:R
The Independent Music world has become so fragmented that anyone entering into this arena will be lost without
having a chance of survival. What every independent musicians needs is information, understanding and a
path that leads to success. Sure, you can buy a few books from authors that never played a note or loaded
a single amp into a moving van. Pipe dreams are all over the Internet.
At EvO:R we pride ourselves with sections dedicated to Independent Music News
called (The EvO:R Street Journal),
Musicians Success Stories and Tips called (EvO:R-pedia) and a
Musicians Testimonial Section called (The Goods) dedicated to Internet based companies that deliver on
All this news and information and we don't charge a single penny. We also respect your online privacy by refusing to
track your browsing habits while on our website. We simply want to deliver the BEST news, information and success
stories for the Independent Musician.
Thank-you for visiting EvO:R and tell the world that we are out here..
Founder of EvO:R