Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
How To Sell My Music Online? Make A Music Website
By Sophie Curran
Letís have a look of your situation then... maybe you are a great singer or you have a small band
or even your own label. You have big ideas but only a tiny budget. Your father doesnít own a record
company and your mother isnít a Hollywood actress so your network is confined to the local press
writers and groupies.
Maybe you already have your own CD's and have made a few sales but you canít seem to find the
time for promotion. The gigs you play bring in a little money but things donít seem to be
getting anywhere. So how to progress?
One very realistic option is to exploit the potential of the internet. Of course, the
internet has often been cited as the answer to everything, but in this case, it really
can provide impressive results. And this is the key: itís a cheap and it's quick.
The music industry is changing, has changed. We are in serious transition now. The discontent
amongst music buyers has created a gap which the internet can adequately fill.
The internet music market is real. A survey by Georgia Tech found 41% of all internet users
have purchased music from the web. Forrester predicted a market volume of $76 million USD
for digital music downloads in 2003, rising to $541 million USD in 2005 and continuing to
reach $2 billion USD in 2007.
The statistics suggest there is a genuine market for legal, modestly priced music.
The internet is a perfect platform for marketing your music. Promotions, press releases
and positioning are cheaper here than in the real world. Your audience is already here.
The web (along with sites like pitchforkmedia) has become the first point of reference
for music news and as we all know, it is a popular resource for downloading music.
The internetís function as a communication medium gives you a direct line to your listeners,
peers and even your critics. Email is the perfect mechanism for keeping in touch with fanclubs
and sending newsletters and itís cheap.
That doesn't mean if you start a music website today and get busy selling music downloads online
that youíll be able to give up the day job immediately! However, the internet can provide a
lot of things you need to promote yourself as a musical artist.
This is what a music website could do for you:
1. Provide news to your fans when your latest CD is ready, read it here!
2. List gigs or concert dates (and any changes)
3. Sell your songs as music downloads to fans all over the world
4. Provide press information
5. Publish interviews, photos and biographies
6. Provide a communication center for dialogue with fans and other bands
7. Act as a "calling card" for getting new bookings or attracting the attention of
major labels, getting contracts for incidental music etc.
A website can represent your music in multimedia much better than print or radio,
and it is much cheaper than TV. And you can sell your songs as music downloads anywhere
in the world! Consider the comparatively low start up costs (for example, the 1-2-3
Music Store script lets you set up a complete "shop" and costs only $168 for a label
license and only $68 for an individual or band).
Music downloads are emerging as a serious alternative to the CD. In an age where most modern kids
burn their own CDs, it makes sense to adjust your strategy accordingly. Selling songs as moderately
priced downloads means you have no production costs. It means you donít need a record deal and you
are free to do what you want with your music. Package a CD cover along with the songs and your fans
can burn the CDs themselves.
Buying music downloads is potentially a more satisfying buying experience than traditional music shops.
It provides instant satisfaction for consumers when they discover, download and play your songs immediately.
The internet is an amazingly flexible format. Theoretically, you could record a live show, encode
and upload it later that evening so that the entire show would be available for sale the next day.
Fans would love to have this as a reminder of a great concert. Better than a T-shirt!
Seriously consider setting up your own music website and selling your music online. A music
website is often the first port of call for people - fans, label managers and A&R to check
you out. It makes good sense for you, as an unsigned artist to have one.
Sophie Curran is a singer and chief editor at "The Sing Studio.com" where you can find more
free articles and advice on starting your singing career, promoting your music and selling
your music online. Visit http://thesingstudio.com and download the FREE ebook "How To Make
A Music Download Website"