Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
100 Tips to Market Your Music
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Need ideas on how to spread the news that you are ready to hit the music
scene? Don't know where to start your music marketing and
promotional efforts? Some tips presented here are tried, true and some
are new, to get the word out on your music and you.
The Next 20 Suggestions
Marketing is all the activities and processes of planning, communicating
and executing a product, with a price, the promotion and the placement
of an item to an end user. Your music is your product which you are then
supplying to the end user - the music fan. Between you and the fan is a
big space on how to bridge this gap. Need ideas on how to spread the
news that you are ready to hit the music scene? Don't know where to
start your music marketing and promotional efforts? Some tips presented
here are tried, true and some are new, to get the word out on your music
and you. You may think that if you just get a record deal with some
label, your prayers are answered and this instant bridge is built across
that space. This is for the most part, not how things work today.
As an aspiring indie or unsigned singer, songwriter, or a musician in a
band you can not do just a few things to promote yourself and expect
success in your music career. Offline and online music promotion and
marketing exposure is an ongoing process in this DIY age. Music
companies are looking for artists that already have fan bases, sold CDs,
and are proven ready to move up to a higher level. Presented here are
more than 100 tips and ideas for you to think about and tweak as you
will, to get noticed, gain fans, and get heard. You have to find a way
to stand above the crowd, for talent alone is not enough.
Promo Tip #1 A music artist must start somewhere, that's usually
locally, but it's better to not just dive in without a plan. But
begin you must. Create a plan with some ideas and set goals as to what
you need to accomplish weekly, monthly, and yearly. Start small and make
it progressive. Reach bench marks and keep at it.
Promo Tip #2 Image is everything. Image is the complete package -
artist/band name, look, performance, merchandise, and style, to how that
brand is marketed. A stage name can be a descriptive statement of the
image you or your band project. Be unique and interesting to look at in
some way....build your own unique stage persona.
Promo Tip #3 Word of mouth has always been the best promotion – tell
people what you do. Get people talking. Create your buzz by just giving
enough info to get people interested, but hold some secrets close.
Promo Tip #4 Those that promote the most win.
Promo Tip #5 You may be a truly great talent, but without getting out
there and consistently marketing yourself, networking, meeting the right
people, maintaining your image, and being humble, your talent will only
get you so far.
Promo Tip #6 Be innovative in your promotional efforts! The Internet has
made it possible to hear a LOT more music, from a LOT more artists. You
are now a very small fish in a very large pond - you will need to find a
way to stand out, above and glow in the dark. Think beyond the box on
every promo tip.
Promo Tip #7 Learn web basics to use the Net to your advantage. The
Internet thrives on links, quality content, keywords and consistency.
Properly use the tools of the Internet to build your online brand.
Promo Tip #8 Create a web site. Buy your own artist name or band name
URL for your web site, keep it simple, easy to remember, make sure it
loads quickly and is easy to navigate.
Promo Tip #9 Submit your web link to online music directories, search
engines, good music resource sites, in the best possible descriptive
category. Use niche sites like tour date sites, lifestyle, regional,
music magazine, music ezines, music Blogs and similarly themed sites.
Promo Tip #10 Use Myspace, Tagworld, Frappr, Facebook and any of the
good social networks and extend your fan base. Update on a regular
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