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Welcome to EvO:R Entertainment
  •  The EvO:R-Pedia Musicians Tips Section


    Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete reference library for Indie musicians...Just about every tip has been used so you won't find false promises and a series of books to buy after reading each tip. This section was put here by musicians so that people that followed can take this knowledge and use it's power.


    Is Your CD Cover A Mystery To Potential Music Buyers?
    by Kenny Love

    Believe it, or not, your CD cover may be killing your music sales. Here is how to completely reverse the process and enjoy a new sales boom, even if your CD is a year (or two) old.

    For several years now, through my articles, I have attempted to convince independent and unsigned recording artists on how extremely important it is for them to begin the strong "selling" process of their music by starting with their CD covers.

    After all, that is one of the first elements of your music that potential music buyers first see, right? Yet, many (if not most) recording artists still do nothing more than simply take photographs for their CD covers.

    Maybe it's the fact that I've been involved in marketing for so many years, but I believe that many recording artists are completely unaware of how many sales they may actually be losing simply because they have not made their CD covers an important priority.

    For example, look at the title that you have selected for your CD...don't just glance at it, but really LOOK at it. Then, consider how you can turn the title into a "scene" that is acted out instead of just supporting it with another photo session.

    If you are preparing to release a new CD but haven't created your CD cover yet, you would be wise to seriously explore your title, then create a thematic scene that will have people doing "double takes" when they see it.

    A CD cover scene that strongly supports your CD title and makes people stop and pick up the CD, which then causes them to read its liner notes and, if you are fortunate, will also inspire them to purchase it to listen to your music.

    And, all because you have a scene on your cover that, literally, stopped them in their tracks instead of a boring photo of the band members that allowed potential buyers to keep walking while denying you a potential sale.

    Also, for recording artists who already have a CD cover, take a look at it and, honestly, decide if you have truly done your CD justice with its current cover.

    Now, I've said all of that, to say this...I have a treat for you...

    A number of you have read it already, but for most of you who have not, please read my short story titled, "The Case Of The Great CD Cover Mystery." This humorous story is about a private detective who is on a case to find out why a band's CD is continuing to fail by not selling, even though the band is gigging constantly and is popular with its live performances.

    It reads just like a murder mystery, with the exception that it is about the proverbial murder of a CD. It has several colorful characters, and when I first published it, it received rave reviews and comments. I believe you will thoroughly enjoy it as well.

    So, if you have not had an opportunity to read "The Case Of The Great CD Cover Mystery," you can do so by signing up as a subscriber to the B# Newsletter by clicking on the following link: BSharpNews/message/171
    Article: "The Case Of The Great CD Cover Mystery"

    I welcome your comments on the story. By the way...after reading it, if you are interested in our creating a CD-selling thematic cover for your CD, please go to the MuBiz.com site to read a bit more info on our CD cover concept service as well as review a sample CD cover concept that we have done for a client at http://www.MuBiz.com/services.html#CD_COVER

    kl -- http://www.MuBiz.com
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