Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
How to Sell Downloadable Products Online
Dr. Ralph F. Wilson, Editor in Chief
If you're selling digital (that is, downloadable) products, such
as software, e-books, photos, music, and videos, you have several
Copyright 2007, Ralph F. Wilson. All rights reserved
Poor Man's Approach to Digital Sales
If you want to sell digital products online with practically no
up-front costs besides a regular website, this approach will work:
1. Set up a password protected directory on your site. If you
don't know how, check with your hosting service. Nearly all hosts
2. Give this directory a name made up of seemingly random numbers
and letters, such as /b596798x22
3. Invent a username and password for this directory made of a
jumble of letters and numbers also, such as username: 4339278x,
password: t220792. Be aware that a numeral one (1) could be
mistaken for a lower-case "L".
4. Upload your digital content and give it a meaningful name
followed by 4 or 5 jumbled letters and numbers, such as
highlights070x1.pdf or dreamtide99s4.mp3.
5. Use PayPal "Website Payments Standard" to receive payments,
with a "Buy Now" button for each product according to the
instructions on the site.
6. When you receive an e-mail from PayPal indicating that payment
has been made, immediately send the purchaser a pre-prepared e-
mail containing the URL on your website, the username and
password, and a request not to pass the information on.
The idea of the random letters and numbers is to (a) give an
illusion of a unique, machine-generated URL and (b) to make it
difficult to guess the filename of additional products you have in
I can hear you ranting, "You idiot! People will send your URL to
all their friends. You'll be a victim of fraud." My response is
this: Perhaps a few purchasers will do this, but if you ask them
not to, it'll happen very rarely. Change your directory name
occasionally. And if you get an unauthorized download here and
there, what have they stolen? A few electrons. People who steal
seldom make likely candidates to purchase your products anyway.
Unless your product is wildly popular, you won't lose many sales
due to fraud.
This approach isn't the best, of course. It won't work well for
high volumes and doesn't provide instant downloads for your
customers. But it will do to get you started -- and the price is
right. I use it as a back-up to more secure approaches.
Professional Digital Download Systems
The best systems generate a unique download URL for each purchaser
that times out in a few days or after a certain number of download
attempts . These are some systems I like:
* PayLoadz works with PayPal only and charges a flat monthly rate.
It includes a moderate-size, built-in affiliate network and
optional placement in the PayLoadz store. It is eBay compatible.
* 1ShoppingCart includes a newsletter program, autoresponder, ad
tracker, affiliate program, digital download, and a shopping cart
for a flat monthly rate. If you don't use PayPal as your system,
you'll also need a payment gateway and merchant account to take
credit cards. www.wilsonweb.com/afd/1shoppingcart.htm
* ClickBank is very popular and includes a large, built-in
affiliate network. It costs $49.95 set-up and 7.5% plus $1
transaction fee per sale. It includes a payment system.
* ShopSite Pro is a full-featured small business shopping cart and
catalog building program that I've used since 1997. It has a
strong digital delivery feature, plus lots of flexibility for
selling tangible products. Unless you use PayPal or Google
Checkout, you'll need a payment gateway and a merchant account to
take credit cards. www.wilsonweb.com/afd/lexiconn.htm
There are many other very good systems. Don't limit yourself to
these mentioned above.
PayPal now has a micropayment system for transactions under $2
USD. Fees are 5% + 5¢ transaction fee. This makes it cost-
effective to sell mp3 files of your music for 99¢ or provide
access to low-cost documents for $2 -- and still make money.
Hooked together with PayLoadz for digital delivery, this could be
a money-maker for certain kinds of businesses.
WEB MARKETING TODAY Free Edition
Dr. Ralph F. Wilson, Editor
Wilson Internet Services
PO Box 308, Rocklin, California 95677, USA