A good chunk of the MySpace Music Marketing book I published last year is a Q&A section featuring 30 different artists and music promoters who are using MySpace effectively. Some of my favorite tips come from sister act Kate and Kacey Coppola. If you don't yet have the book, here's a glimpse at the kind of advice you'll find in it:
Kate and Kacey Coppola
General thoughts on MySpace as a promotion tool:
MySpace is an amazing tool for musicians to use in promoting absolutely any type of music because it is a one-stop site for everything that an independent artist needs: other musicians to play with, open for, and ask to open for you; a giant pool of potential new fans, clubs and coffee shops looking for new acts to book; record label interest; indie radio stations looking for great new songs to add to their playlists ... the list goes on and on!
Top MySpace marketing tips:
1) Have a slam-dunk profile picture. Sad to say, but most people see before they look, and in turn hear. To attract more potential fans to your site, you have to get them interested based on visual alone. But we mean classy visual. For musicians, that's either a dynamite shot that isn't like every other typical band shot, or even a really creative logo or visually stunning picture that can wrap around what your music is all about.
After you get them to come and look a little deeper, you reel 'em in with your amazing and undeniable music. The point is to drive traffic to your site, and then let the art speak for you.
2) For as long as you can, try to respond to everyone who asks to be your friend or writes you a message. It's hard and time consuming ... but on numerous occasions, just by writing back creating that line of personal communication and thanking someone for taking the time to listen and comment, add your act, etc, we have gotten e-mail addresses for our mailing list, questions regarding how to buy our CD, and several new fans out to shows.
The extra personal contact is a luxury that these people don't get with the big-time musicians they already love. And they are so grateful to you for writing them back they can't believe it!
Plus, it makes it even better for us because we get to know new people, we get to have conversations about our music with complete strangers we find out what it is about our art that speaks to people. It's a gold mine of information that will make you a better writer, a better musician, and a better person.
3) Join groups that either reflect the type of music you make, have members that match your target fan profile, or just interest you in general. This is a much better way to make yourself known to potential fans than by randomly asking every new profile you come across to add your band. That is like catching a fly with chopsticks a nice idea, but very hard to do.
Most people, if they don't know you or your music, just get annoyed with tons of new bands/acts pestering them with adds all the time. You have to go to them, make them think they found you. You can do this by joining legit groups and getting your profile pic (see our first tip) out there. If you seem interested in what your potential new fan is interested in, you have a much better chance of actually making a new fan.
For example, we joined the Boulder Acoustic Music Group for two reasons: 1) We are from Colorado, and our music reflects that rootsy feel of the Rocky Mountains, and 2) We play acoustic music. By joining that group, we have gotten a lot of traffic to our site from Colorado music fans who (what a concept!) love acoustic music. Done. New fans, and we didn't even have to bully them into becoming "friends."
Excellent ideas from these smart ladies. To learn more about MySpace Music Marketing, pay a quick visit to this page.
That's it for now. Until next time ... get out there and promote yourself!