Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Using The Lack Of Time To Your Benefit
By Tim Sweeney
The other day I was asked if there was anything that all music artists have in common. Of course there is! The lack of time.
Whether you are doing your music full time or balancing a day job and building your career, you never have enough time to do all the things on your list to promote your music. And this is where the problems begin.
When you have a long list of things to do when it comes to promoting your next show or trying to get a review or airplay, you are going to fail. The reason why is because you are trying to accomplish too many things at once. But before you waste your money by running out and hiring a publicist who still uses outdated press kits and old fashion bios or a “radio tracking” service who claims to be a radio promoter, lets sell the CDs you already have sitting on the floor.
Your first step is to cross off 90% of what is on your “to do” list. Focus on two basic principals. One, you need to promote your music at all times! Whether you have a show coming up or not, you need to be talking to everyone about your music and give them a “proper” CD sampler. (Like the ones I have outlined in my workshops). Two, you need to focus on your home city. Instead of driving hundreds of miles to play for 25 people, build a fan base of a few hundred fans at home before you start touring.
The key to selling your first or next 1,000 CDs is not airplay on a college radio station where they will play your song 3 or 4 times a week or airplay on the local show of a commercial radio station. It’s not getting a review in a magazine that is primarily read by musicians who aren’t going to buy your CD or traveling hundreds of miles to play another show where you don’t have a lot of fans. The key to selling your first or next 1,000 CDs is YOU. People want to connect with you. Your music is a means for them to do that. Since you are the key, this means focusing your daily, weekly and monthly “to do” lists down to only a few items at a time that you can actually do. And again, these are items that will help you sell CDs right now! (For more ideas and strategies order Tim Sweeney’s Guide To Releasing Independent Records Part 2, http://www.tsamusic.com/products.asp)
Before you spend the time making some grand marketing plan for the year that won’t sell your first 1,000 or even 10,000 CDs in your home city (because you will be just repeating what you did last year that didn’t work), check out my upcoming seminar at http://www.MusicStrategies.com.
If you want help right now with selling the CDs sitting on the floor in your house, email me directly at Sweeney@TSAMusic.com or call me directly at 951-303-9506.
** If you can’t make it to the upcoming Music Strategies seminar,
call or email me about the Music Strategies workshops on CD.