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Welcome to EvO:R Entertainment
  •  The EvO:R-Pedia Musicians Tips Section

    Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete reference library for Indie musicians...Just about every tip has been used so you won't find false promises and a series of books to buy after reading each tip. This section was put here by musicians so that people that followed can take this knowledge and use it's power.

    Who’s On Your Mailing List?
    By Tim Sweeney www.TSAMusic.com

    A very valid question to ask any artist or musician who is serious about their music. Every artist wants to get more people on their mailing list. Ironically, most artists wouldn’t be able to tell you anything about the individual people on their mailing list except that most of them have come to at least one show. By not knowing who is on your mailing list you are losing thousands of dollars a year in product sales. Let me give you two examples.

    First, an artist many of you know from the Music Strategies Seminars (www.MusicStrategies.com) and an artist I have been working with for the last year, Tomas Michaud (www.TomasMichaud.com). Tomas was familiar with a fan of his that bought all of his CDs for herself and for her friends and co-workers. This fan is in the management section of Small Business Accounts at Bank Of America. Through conversations with her about his music and how his CDs can be a valuable gift to their customers instead of some cheap promotional item at Christmas, Bank of America just ordered 30,000 CDs of his give away.

    Second, another artist many of you know from the Music Strategies Seminars (www.MusicStrategies.com) and an artist I have been working with for the last few years, Melissa Worthington (www.MelissaWorthington.com). Recently, Melissa decided to release her own audio book which focuses on the different obstacles in life that a lot of people who are her fans deal with. She has found out that by communicating her thoughts about how her fans can get through some of the problems in her life, she is selling 6 times more of her audio books to her fans that are already familiar with her music. By knowing the people on her mailing list she has developed a new product that they want and it communicates to them the messages in her songs.

    Your fans want to be connected to you because of the messages in your songs, not the music. Sure they like your music but they are bonding to you because of the lyrics, your insights and the common experiences you both share. By getting to know the people on your mailing list and making notes of the conversations you have with them at your shows and when you are out promoting, you are creating a relationship with them where they want to come to your shows and buy your CDs to support you.

    If you aren’t selling thousands of CDs a year at your live shows and through your website and mailing list, it’s a sign that you haven’t spent the time you need to get to know the people on your mailing list! Once you do, you will see more sales and the true impact your music has on people.

    Getting to know everyone on your mailing list is a critical part of your marketing plan. If your marketing plan isn’t helping you generate thousands of CD sales a year, than join me at my new seminar where I can teach you to write one that will help you meet your daily, weekly and monthly goals. You can find all the information at www.MusicStrategies.com.

    If you are looking for some new strategies right now that can kick start your sales, get more people on your mailing list and your upcoming shows, than order a copy of PART 2 of Tim Sweeney’s Guide To Releasing Independent Records at http://www.tsamusic.com/products.asp


  • Charlie Harrelson- Founder of EvO:R and solo guitarist TL2
    A Message from the founder of EvO:R
    The Independent Music world has become so fragmented that anyone entering into this arena will be lost without having a chance of survival. What every independent musicians needs is information, understanding and a path that leads to success. Sure, you can buy a few books from authors that never played a note or loaded a single amp into a moving van. Pipe dreams are all over the Internet.

    At EvO:R we pride ourselves with sections dedicated to Independent Music News called (The EvO:R Street Journal), Musicians Success Stories and Tips called (EvO:R-pedia) and a Musicians Testimonial Section called (The Goods) dedicated to Internet based companies that deliver on their promises.

    All this news and information and we don't charge a single penny. We also respect your online privacy by refusing to track your browsing habits while on our website. We simply want to deliver the BEST news, information and success stories for the Independent Musician.

    Thank-you for visiting EvO:R and tell the world that we are out here..
    Charlie Harrelson
    Founder of EvO:R
    All content © 2001 -2007 EvO:R Entertainment