Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Who’s On Your Mailing List?
By Tim Sweeney www.TSAMusic.com
A very valid question to ask any artist or musician who is serious about
their music. Every artist wants to get more people on their mailing
list. Ironically, most artists wouldn’t be able to tell you anything
about the individual people on their mailing list except that most of
them have come to at least one show. By not knowing who is on your
mailing list you are losing thousands of dollars a year in product
sales. Let me give you two examples.
First, an artist many of you know from the Music Strategies Seminars
(www.MusicStrategies.com) and an artist I have been working with for the
last year, Tomas Michaud (www.TomasMichaud.com). Tomas was familiar with
a fan of his that bought all of his CDs for herself and for her friends
and co-workers. This fan is in the management section of Small Business
Accounts at Bank Of America. Through conversations with her about his
music and how his CDs can be a valuable gift to their customers instead
of some cheap promotional item at Christmas, Bank of America just
ordered 30,000 CDs of his give away.
Second, another artist many of you know from the Music Strategies
Seminars (www.MusicStrategies.com) and an artist I have been working
with for the last few years, Melissa Worthington
(www.MelissaWorthington.com). Recently, Melissa decided to release her
own audio book which focuses on the different obstacles in life that a
lot of people who are her fans deal with. She has found out that by
communicating her thoughts about how her fans can get through some of
the problems in her life, she is selling 6 times more of her audio books
to her fans that are already familiar with her music. By knowing the
people on her mailing list she has developed a new product that they
want and it communicates to them the messages in her songs.
Your fans want to be connected to you because of the messages in your
songs, not the music. Sure they like your music but they are bonding to
you because of the lyrics, your insights and the common experiences you
both share. By getting to know the people on your mailing list and
making notes of the conversations you have with them at your shows and
when you are out promoting, you are creating a relationship with them
where they want to come to your shows and buy your CDs to support you.
If you aren’t selling thousands of CDs a year at your live shows and
through your website and mailing list, it’s a sign that you haven’t
spent the time you need to get to know the people on your mailing list!
Once you do, you will see more sales and the true impact your music has
Getting to know everyone on your mailing list is a critical part of your
marketing plan. If your marketing plan isn’t helping you generate
thousands of CD sales a year, than join me at my new seminar where I can
teach you to write one that will help you meet your daily, weekly and
monthly goals. You can find all the information at www.MusicStrategies.com.
If you are looking for some new strategies right now that can kick start
your sales, get more people on your mailing list and your upcoming
shows, than order a copy of PART 2 of Tim Sweeney’s Guide To Releasing
Independent Records at http://www.tsamusic.com/products.asp
A Message from the founder of EvO:R
The Independent Music world has become so fragmented that anyone entering into this arena will be lost without
having a chance of survival. What every independent musicians needs is information, understanding and a
path that leads to success. Sure, you can buy a few books from authors that never played a note or loaded
a single amp into a moving van. Pipe dreams are all over the Internet.
At EvO:R we pride ourselves with sections dedicated to Independent Music News
called (The EvO:R Street Journal),
Musicians Success Stories and Tips called (EvO:R-pedia) and a
Musicians Testimonial Section called (The Goods) dedicated to Internet based companies that deliver on
All this news and information and we don't charge a single penny. We also respect your online privacy by refusing to
track your browsing habits while on our website. We simply want to deliver the BEST news, information and success
stories for the Independent Musician.
Thank-you for visiting EvO:R and tell the world that we are out here..
Founder of EvO:R