Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Are You Overlooking Live Show Opportunities
By Bob Baker
Do you ever feel like you're in second grade again? I took
my 8-year-old daughter to a "meet the teacher" night last
week. Even though the teacher introduced himself to me
using his first and last name, I couldn't bring myself to
call him my his first name, Chip.
I don't know if it was the sound of "Chip" or the
psychological regression that overcomes me when I stand in
a grade school classroom, but I could only muster a Mister
... and his last name. Go figure.
Speaking of going back to school, let's dive into a little
learnin' of our own. Be sure to see the item below on how
one artist generated 20,000 web site hits and thousands of
fan mailing list sign-ups this year. Also, look below to
find out how you can attend my upcoming 2NMC workshops
in Nashville without paying the normal registration fee.
And now, before class starts, let's all rise and recite the
"Pledge of Allegiance."
=> Expand Your Definition of a Live Performance
Let me ask you ... What has to happen for a person to be
converted into being a fan of your music? There are a number
of possible answers, but at the most basic level, one thing
has to happen: The person must hear your music.
And there are only so many ways someone can hear your
music: on the radio or on television, on the Internet, in a
dance club or a retail store, from a friend on a home or car
stereo or ... during a live performance.
Let's focus on that last one, because even with all of the
advancements in technology, live performance continues to
be one of the best ways to connect with fans, sell CDs and
prosper as an artist.
Hopefully, your marketing plans include a heaping helping of
live shows. But what type of live shows do you plan? The
problem is, many musicians get stuck in live performance
ruts and fail to think outside the box. For instance, most
rock bands flock like lemmings to nightclubs. Most acoustic
singer-songwriters obsess over coffee shops and folk venues.
That's fine, but they end the thought process there -- and
then complain that there aren't enough gig slots for all of
the acts who want to play.
The solution: Redefine your live performance goals. And ask
yourself the right questions. If you only ask, "How can I
book more shows at clubs?" you'll rarely look outside that
possibility. But if you ask, "How can I reach more of my
ideal fans through live performances?" then your list of
potential venues is suddenly wide open.
Where can you play in front of more potential fans? If
nightclubs is one answer, great -- continue to pursue that.
But what about community festivals, neighborhood block
parties, grand openings, rallies, auto shows, craft fairs,
the finishing line of a city marathon, a public beach on a
sunny day ... anywhere that large groups of people gather
is fair game.
Sure, not every option will have the logistics for a sound
system, a stage, etc. But any glimmer of an idea along these
lines is worth looking into. And I guarantee you, the number
of other acts competing for a spot at one of these offbeat
events will be much less than the number you find at the
traditional live music venues.
So ... expand your definition of a live performance, ask
yourself empowering questions, and open your mind to the
many new ways you have to reach fans through live
(The text above is just a small sample from my new audiobook,
"What Every Musician Should Know About Self-Promotion:
The 29 Key Principles of Independent Music Marketing." Find
out more at http://www.bob-baker.com/buzz/secret.html )
Listen to sample audio excerpts at
Till next time ... get out there and promote yourself!