EvO:R-Pedia

NAVIGATION
EvO:R Pages
•  CD Distribution
•  EvO:R-Pedia
•  EvO:R Sitemap
•  Home Page
•  Buy CD's
•  Free Music
•  About EvO:R
•  EvO:R Gear
•  Join EvO:R
Resources
•  Insider Tips
•  Guitars
•  Music News
•  Discussion
•  Best Sites
•  About EvO:R
•  CD Reviews
•  Industry Links
•  Band Links
Indie CD's
• CD's Gospel
• CD's Soul
• CD's Hip Hop
• CD's Dance
• CD's Electronic
• CD's Pop
• CD's R&B
• CD's Rap
• CD's Urban
• CD's Funk
• CD's Industrial
• CD's Seasonal
• CD's Funk
• CD's New Age
• CD's Guitars
• CD's Jazz
• CD's Classical
• CD's Comedy
• CD's Country
• CD's Folk
• CD's Rock
• CD's Alternative
• CD's Blues
• CD's World
• CD's Metal
Interaction
•  Testimonials
•  Contact Us
•  Suggest Us
•  Link to Us
Merchandise
•  EvO:R Hats
•  EvO:R Shirts
•  EvO:R Clocks
•  EvO:R Visors
•  EvO:R Gear
Broadcasting
• Radio
• PodCast
Ask Rick
• Guitar Questions
Photo Gallery
• Coming Soon
TAA Project
• About TAA
• TAA Music
• TAA CD Art
• TAA Players
• TAA CD
Welcome to EvO:R Entertainment
  •  The EvO:R-Pedia Musicians Tips Section


    Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete reference library for Indie musicians...Just about every tip has been used so you won't find false promises and a series of books to buy after reading each tip. This section was put here by musicians so that people that followed can take this knowledge and use it's power.



    Are You Overlooking Live Show Opportunities?
    By Bob Baker


    Do you ever feel like you're in second grade again? I took my 8-year-old daughter to a "meet the teacher" night last week. Even though the teacher introduced himself to me using his first and last name, I couldn't bring myself to call him my his first name, Chip.

    I don't know if it was the sound of "Chip" or the psychological regression that overcomes me when I stand in a grade school classroom, but I could only muster a Mister ... and his last name. Go figure.

    Speaking of going back to school, let's dive into a little learnin' of our own. Be sure to see the item below on how one artist generated 20,000 web site hits and thousands of fan mailing list sign-ups this year. Also, look below to find out how you can attend my upcoming 2NMC workshops in Nashville without paying the normal registration fee.

    And now, before class starts, let's all rise and recite the "Pledge of Allegiance."

    => Expand Your Definition of a Live Performance

    Let me ask you ... What has to happen for a person to be converted into being a fan of your music? There are a number of possible answers, but at the most basic level, one thing has to happen: The person must hear your music.

    And there are only so many ways someone can hear your music: on the radio or on television, on the Internet, in a dance club or a retail store, from a friend on a home or car stereo or ... during a live performance.

    Let's focus on that last one, because even with all of the advancements in technology, live performance continues to be one of the best ways to connect with fans, sell CDs and prosper as an artist.

    Hopefully, your marketing plans include a heaping helping of live shows. But what type of live shows do you plan? The problem is, many musicians get stuck in live performance ruts and fail to think outside the box. For instance, most rock bands flock like lemmings to nightclubs. Most acoustic singer-songwriters obsess over coffee shops and folk venues. That's fine, but they end the thought process there -- and then complain that there aren't enough gig slots for all of the acts who want to play.

    The solution: Redefine your live performance goals. And ask yourself the right questions. If you only ask, "How can I book more shows at clubs?" you'll rarely look outside that possibility. But if you ask, "How can I reach more of my ideal fans through live performances?" then your list of potential venues is suddenly wide open.

    Where can you play in front of more potential fans? If nightclubs is one answer, great -- continue to pursue that. But what about community festivals, neighborhood block parties, grand openings, rallies, auto shows, craft fairs, the finishing line of a city marathon, a public beach on a sunny day ... anywhere that large groups of people gather is fair game.

    Sure, not every option will have the logistics for a sound system, a stage, etc. But any glimmer of an idea along these lines is worth looking into. And I guarantee you, the number of other acts competing for a spot at one of these offbeat events will be much less than the number you find at the traditional live music venues.

    So ... expand your definition of a live performance, ask yourself empowering questions, and open your mind to the many new ways you have to reach fans through live performances.

    (The text above is just a small sample from my new audiobook, "What Every Musician Should Know About Self-Promotion: The 29 Key Principles of Independent Music Marketing." Find out more at http://www.bob-baker.com/buzz/secret.html )

    Listen to sample audio excerpts at http://www.cdbaby.com/cd/bobbaker

    Till next time ... get out there and promote yourself!

    -Bob

    Back

  • All content © 2001 -2007 EvO:R Entertainment