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  •  The EvO:R-Pedia Musicians Tips Section

    Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete reference library for Indie musicians...Just about every tip has been used so you won't find false promises and a series of books to buy after reading each tip. This section was put here by musicians so that people that followed can take this knowledge and use it's power.

    Understanding Your Audience
    by Tim Sweeney

    How well do you know the people that come to your shows? When you stop and think about it the answer is, not very well. True, you know your friends and family who come to support you on a regular basis, but how well do you know the other people? Whether your audience is 25 people or over 250 people, you need to get know everyone from the regulars that come and buy CDs to the people from your mailing list that come once in awhile.

    As I have talked about extensively at Music Strategies over the years, the key to doing this can be found in two strategies. One, "Breaking the Ice" by talking to everyone as they come into the venue. Even if you don't recognize them or they are there to see someone else, introduce yourself as one of the artists that will be performing that evening. Let them know who you are as an artist and what is in your music. Forget hanging out backstage before your next show complaining about the other bands and artists, how bad the sound system is and that the monitors don't work. Focus on what's going to benefit you right now!

    Once you have introduced yourself to the people coming in the door by letting them know who you are as an artist, its time for the next strategy. A proper mailing list. Not one where you get their name and email address but one where you have written notes about each person. It may sound like a lot of work, but it is work that will pay huge dividends. By having notes on each person, you can send out "personal" emails based upon your previous conversations instead of bulk emails to hundreds of people where you know they are simply deleting them or at the very least not responding to them.

    Understanding your audience is a key to getting more new people to your future shows, selling more CDs and most importantly, truly impacting people with the messages in your songs. "Understanding Your Audience" is also the title of my second workshop at the new seminar I will be presenting called, Artist Strategies. All the information about this new seminar can be found at http://www.artiststrategies.com.

    The strategies that I have discussed above are merely the starting point of understanding your audience and understanding yourself as an artist and where your music can take you. If you are ready to learn the additional strategies that will energize your audience to spread the educated word of mouth about you and your music, and learn how to keep your current and future fans for years, then join me at Artist Strategies. Please register now at: http://www.artiststrategies.com

    Tim Sweeney
    (951) 303-9506


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