Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Formulating Your Best Music Promotion Plan
By Bob Baker
A lot of people who subscribe to this e-zine, read my books
and attend my workshops tell me that once they shift into a
brainstorming mode, the self-promotion ideas come faster
than Billy Joel behind the wheel of a Mazarotti. My first
piece of advice: Buy a notebook or journal and capture these
thoughts by writing them down. Don't expect to remember
everything later. That rarely works.
Grab ideas while they're hot. If you're driving when
inspiration strikes, carefully pull over and scribble down
your thoughts on a gas receipt, fast food bag or whatever
is handy. If you're in a bar or restaurant, use a napkin.
If you're in the shower ... well, be creative and find a way
to record those great ideas.
Once you have a master list of earth-shattering, career-
boosting concepts, things don't get any easier. Now you
probably feel as if you have so many options, you don't know
where to start. Most music people get so flustered at this
point, they do nothing. Or they do a little bit of everything
all at once and spread themselves too thin, with nothing to
show for all their hard work.
Well, I believe in keeping things simple. Don't overwhelm
yourself. For starters, there are two things you should do
every week, if not every day:
1) Write, record and perform great music. This is no secret.
The most creative promotion ideas in the world will do nothing
to help mediocre music. So work on your music making craft
constantly. All it takes is one killer song to light a fire
that will sustain an entire career.
2) The second thing you should do almost every day is to
take steps to connect with and attract more fans. Don't get
sidetracked with technicalities and industry connections and
stuff that doesn't matter. Keep a constant focus on fans.
Now, what about those specific big ideas you have for getting
exposure, selling CDs, etc.? Get out a calendar that covers
the next 12 months, and start writing down your best ideas
and the times of the year they would work best.
Think this through and move things around on the calendar
until you've got one or two great ideas listed for each month.
Doing this will give you a promotional roadmap so you know
the best ways to spend your time and energy every month.
Your efforts will be more focused this way and more likely
to generate results.
Don't just wing it and leave things to chance. This is your
career and livelihood at stake here. Set priorities. Create
an action plan. You can always tweak and alter the plan as
you go. But having one in the first place gives you a starting
point and a direction ... and a reason to get busy and start
promoting your music now.
Until next time, formulate a plan, then ... get out there
and promote yourself!