Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
7 Necessities To Do Well In Google
By Mark Daoust (c) 2004
Search engine optimization is one of the most popular topics in Internet Marketing.
The reasons are obvious. Search engines provide highly targeted traff´c at a zero or
very low cost. There are a lot of myths, debates, and disagreements over what is good
Search Engine Optimization (SEO). We decided to look at 7 principles that you should
definitely follow when optimizing your site for search engines.
Use Meta Tags
About The Author
You will certainly hear a large number of people tell you that meta tags are not
important and are useless. There is some truth to this, however, it is largely untrue.
Meta tags were first included in web pages primarily for search engines and directories
and used as summaries of what a website was about. Because they were good summaries and
a logical way to identify and classify a website, search engines used meta tags in their
ranking algorithms. This method was worked well in the early days of search engines and
Unfortunately, everyone figured out that by "optimizing" meta tags, they could better
their rankings. This optimization quickly turned into sp@m. Search engine technology
evolved and soon most search engines were removing meta tags from their ranking
However, meta tags are still extremely important in SEO. Meta tags are still used
by spiders to make a quick assessment as to the nature of a website. Meta tags are
also used to identify the author, the company name, to set various rules for a spider
to follow and to provide a general rating for the spider. Examples of meta tags that
you should use are listed below:
meta http-equiv="Content-Type" content="text/html;charset=iso-8859-1
This describes what language and format the site is in. This would be different for
an XML document or other formats.
meta http-equiv="expires" content="0"
Has this site been up for only a short time? If so, let the engine know how long
the information is good for.
meta name="distribution" content="global
Do you only have regional content, or should the whole world be opened up to see you?
meta name="author" content="Web Design Company
Who owns the site, or who designed the site. This WILL help your rankings if someone
does a direct search on your company name.
meta name="copyright" content="Copyright 2004 MySite.com
Obvious important copyright information.
meta name="description" content="Make sure you always use well formed sentences.
Your description should be one or two sentences. Make them well-formed sentences...
don't use sentence fragments. Use a few of your desired keywords, but do not keyword
sp@m the sentences.
meta name="keywords" content="keywords, my keyword, blah, blah, blah
Use anywhere between 6-15 keywords or phrases in this section.
meta name="robots" content="index, follow
Tell the search engine robot to follow all of your pages. This doesn't mean that
it will, it just gives crawlers permission.
meta name="revisit-after" content="1 days
How often do you change your content? Once a day, once a month? Let the robot know
this information, but be truthful!
meta name="rating" content="general
Do you have an adult website? Make sure you indicate that hŰre. If it is for the
general public, then let them know that as well.
Meta tags, although not crucial to your ranking, are helpful for search engines.
For this reason alone it is good to employ them on your website.
Use Properly Structured HTML
One of the biggest mistakes people fall into is that they use improper Html on their
sites. Html is relatively easy to code. Good Html is structured clearly and neatly.
Poorly structured Html includes open tags, closing tags out of order, minimal information
when forming your tags, and errors that may not show up in a browser.
When a search engine spider visits your website, its task is to ascertain the information
on your website and give it a grade. If you have poorly formed Html on your website,
you are making the task of the spider more difficult. Additionally, if you have poorly
formed Html on your website, the search engine may not consider your website to be
the best candidate for your desired keywords since poorly formed Html indicates a lack
You should always follow a few rules when writing your html:
Close All of Your Tags
Every html tag has an open and a close tag, with the exception of a line break (br).
Do not leave tags hanging. Close Your Tags In Order
Although a minor issue, closing your tags in order means better HTML.
Use ALT Tags on Images
A search engine does not know what an image looks like. Most spiders can figure a few
things out about an image by its file name, but an alt tag should tell a spider everything
about that image. For example:
img src=http://www.example.com/image/image.gif width="300" height="150"
alt="Dogs at Poker"
Properly formed HTML will make it easier for search engines to know what your site
is about. The faster they can digest your information, the more they will digest.
JavaScr´pt is a great tool to have. It can make your site interactive and provide a
better, stronger interface for your users. However, it should be avoided at all costs
when implementing content.
JavaScr´pt is different than most every other technology on the Internet because it
is a client-side technology as opposed to server-side. The difference is simple.
When a person views your webpage, if there is JavaScr´pt, the JavaScr´pt will be
downloaded to that person's computer and executed on their computer. If JavaScr´pt
were server-side, then the execution of the code would happen entirely on the server
where the website is located.
Because JavaScr´pt is a client-side language, search engine spiders are not able to
read what they output. So, if you are trying to update your content frequently using
JavaScr´pt, the search engine will nevŰr know the difference.
JavaScr´pt is, however, still a great resource for forms, validation, and other parts
of your page that are not crucial to the meaning of your page.
Avoid Dynamic URL's
A URL such as http://www.anydomain.com/program.php?id=456&p=4 is not search engine
friendly. Search engines have come a long way in their ability to spider URL's such
as the one above. In fact, you will probably be included in an index with that style
of url, but it is not a friendly URL.
With the introduction of mod_rewrite, you can easily make dynamic URL's into search
engine friendly URLs. Mod_rewrite gives you the ability to make the above url into
something that looks like this:
Search engines are more inclined to index this type of URL.
There really is no such thing as over-optimization. Over-optimization is actually
search engine sp@m. Search engines hate it when they are keyword sp@mmed. If you
build your webpage around a central topic, you should obtain the perfect balance
of keyword density on that page. If you don't, then you should rethink what your
website is really about.
Spending all of your time making sure every Alt tag has your targeted keyword in
it, or finding a way to include very small, or close to, invisible text so that you
can sp@m a certain keyword is a sure way to waste your time and ruin the appearance
of your website.
Keep Content Fresh
Search engines LOVE fresh, new content. Constantly add current news to your website,
new information, and change your front page. You do not need to change the look of
your website, just the content on the front page.
Search engines are always trying to provide searchers with the most relevant,
up-to-date information possible. A page that hasn't changed since 2000 will not
have as relevant content as a page recently published with updated information.
There is also an issue of pride with the search engines. Part of the search engine
wars has been to see who can build the freshest index. As a result, search engines
such as Google take note of sites that change frequently. The more frequently your
site changes, the more frequently they will come back and re-index your site.
Don't Rely on SEO
This article has focused on some basics of SEO, but if there is one rule to follow
in developing your website it is this: do not rely solely on search engines. There
are many ways to develop a steady stream of traff´c to your website outside of search
engines. Link exchanges, purchasing links, advertising, and participating in online
communities are great ways to build your traff´c. Don't be afraid to purchase
advertising. If you have a great website, people will refer others to your website.
The lesson in all of this is that good search engine optimization stems from organized
development, fresh content, and generally an attempt to develop a useful website for
your visitors. If you do this, you will be surprised at how SEO really takes care of
itself. Search engines are looking for well-developed, content-rich websites. Simply
give them what they are looking for and let them worry about filtering out all the
people who are attempting to "trick" them.
Mark Daoust is the owner of Site-Reference.com and TowerSearch.com. Add your site to
TowerSearch to receive a guaranteed Number One position for frŰe!