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The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
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Increase your odds of getting signed
by understanding more about A&R
by Bobby Borg
Most artists dream about getting signed to a recording agreement, yet few know
anything about the record company personnel responsible for discovering new talent,
what these people look for in an artist, and where and when they look to find it.
You might just find that the first step to getting a record deal is to take a do
it yourself approach to your career. A discussion on A & R can easily take up hundreds
of pages, but hereís a brief overview.
Who Are A&R Reps?
A&R representatives (an acronym for Artists and Repertoire) are record company personnel
whose job it is to discover new talent and help develop careers. The further A&R reps
can climb up the corporate ladder and the bigger their salary, the more stressful their
job, and also the more fearful they become of losing it. They have a great responsibility
to make money for their companies and to justify their career positions. For this reason,
A & R reps often follow trends, look for “sure things” or wait to see what A & R reps
at other labels are pursuing. Contrary to popular belief, most A & R personnel do not
have "signing power." Once an A & R representative finds a potential artist, they have
the difficult task of getting the approval of their record company presidents —and
getting approval is often the hardest part of the job! The average life-span of an
A & R rep at a label is three years.
What Do A & R Look For In New Talent?
A & R reps look for artists who have potential hit songs, a signature sound, a
marketable image, long-term career potential (i.e., youthfulness and adaptability)
and a great live show. A & R reps prefer business-minded bands that first help
themselves. Artists who press and sell their own recordings, perform live, build
a strong fan base, design their own websites, establish a strong web presence and
have a very clear vision of their goals are far more attractive to record company
representatives than those who donít. Musicians who know everything from what sort
of image they want to how they want their album cover artwork and videos to appear
make an A & R repís job that much easier.
A & R reps also look for artists who have a great work ethic. Will the members of
the band continue to work hard at creating their own opportunities once they get
signed or will they rely entirely on their label to do everything? Will they have
the endurance to tour relentlessly or will they burn out quickly? Do they have wives,
kids, substantial bills, and other domestic responsibilities that may inhibit the
pursuit of their goals? Simply put, record labels look for the path of least resistance
to ensure that they'll make a profit from their investments.
Where Do A & R Look For New Talent?
A&R representatives discover new bands through independent record labels,
listening to college radio stations, searching the bins of mom-and-pop record stores,
attending local club performances, reading reviews in local and national trade
magazines, attending annual music conventions and conferences, surfing the Internet
for MP3 music files, and keeping a watchful eye on Sound Scan reports (a service that
reports album sales figures by tracking registered bar codes). They also rely on
referrals made from established bands, record label scouts, friends and relatives
of industry executives, reputable producers, managers, attorneys, and publishing companies.
When Do A & R Sign New Talent?
Pin-pointing the exact time of year that A & R representatives are most likely to
sign new talent is difficult, however one thing is certain: there’s usually not
many signings during the fourth quarter (October through December). During this
period, most company’s financial budgets for new projects have likely been accounted
for or depleted. Additionally, being that it's the holiday season, most companies
are focusing on pushing its major artists whose new albums are usually timed for
release right before the holiday shopping season. Of course there are exceptions to
the aforementioned; it’s possible for a really hot band in the middle of a bidding war
to get signed in the fourth quarter, but generally October through December is really
not a good time for new bands.
In general, A&R representatives don’t like to be approached directly by fledgling artists.
In fact, most record companies don’t even accept unsolicited materials through the mail.
Though there are exceptions to every rule, the repís philosophy is that when you're truly
ready to get to a recording agreement, they’ll find you! So be realistic about the music
biz and your career goals, learn to be more proactive about your career, and just get
out there be heard doing what you love best—PLAYING MUSIC!
Bobby Borg is the author of The Musician’s Handbook : A Practical Guide To Understanding
The Music Business,” which is available Now by Billboard Books at Amazon.com or in a
store near you.
For more information: http://www.bobbyborg.com , email@example.com