Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Alternative Marketing & Thinking is the key to sparkingĒ CD sales and
buzz about your music.
By Tim Sweeney (http://www.tsamusic.com)
Its always interesting when I am giving workshops around the country and
artists come to me and tell me about their new marketing ideas. The
funny part is that when they tell me their new idea, its usually
something I have been preaching and using on my developing artists for
the last 18 years.
TSA Music offers an incredible array of products that enhance our
services. Books, Audio Workshops, and Internet Tools are available
to further your music career. You can read and hear excperts from
all of our products. Don't delay your success any longer, order today.
Since I ran across an example of this last night, I thought I would
share with you a philosophy I have been teaching indie and major labels
artists for years. I call it, Alternative Thinking.
Hereís how it works.
Most artists careers become limited or stagnate because they rely too
heavily on the commercial or college radio stations to play their music
and the press to write about them to can gain exposure. The problem for
the artists start when the radio and press either do not have a current
interest or no longer have any future interest in them. Without
Alternative Thinking, most artists usually get dropped from their
labels and or, get discouraged from putting out more CDs and playing
Hereís an example of where you can use Alternative Thinking to solve
the problem of commercial radio stations not being interested in playing
First, identify the station in the market that you believe should be
playing your CD.
Second, after you have sent in your CD and they
rejected you, listen to that station faithfully and review their web
site to find out when and where, they will be having their free
events. (i.e. Those events where they are at the mall or the beach or
at a park, etc., and they are handing out free concert tickets, tshirts,
station junk, etc.)
Third, show up with back packs full of free
sample CDs or tapes (with your contact & web site info on them and when
& where you are playing next) and hand them out to everyone there. Tell
the people it is an advance sample of your new CD and the station will
probably be playing it in the next month. Right now, you are there to
hand out these free samples copies to let people know about when the CD
is coming out or where you will be playing next.
Now lets stop and think for a minute! You want radio airplay to capture
the attention of that stationís fanatical fans becuase they buy CDs, go
to shows and spread the word of mouth about a new artists, right? Since
the station wonít play your songs but they are kind enough to gather
the fanatical fans for you at a event, why not take advantage of their
generosity. Go meet the fans directly, that you wanted the stationís
airplay to put you in touch with in the first place! After all, donít
fanatical fans want to meet the artists and bond with them?
Think Alternatively and you will see that you are selling more CDs
with a bigger buzz around town.
A Message from the founder of EvO:R
The Independent Music world has become so fragmented that anyone entering into this arena will be lost without
having a chance of survival. What every independent musicians needs is information, understanding and a
path that leads to success. Sure, you can buy a few books from authors that never played a note or loaded
a single amp into a moving van. Pipe dreams are all over the Internet.
At EvO:R we pride ourselves with sections dedicated to Independent Music News
called (The EvO:R Street Journal),
Musicians Success Stories and Tips called (EvO:R-pedia) and a
Musicians Testimonial Section called (The Goods) dedicated to Internet based companies that deliver on
All this news and information and we don't charge a single penny. We also respect your online privacy by refusing to
track your browsing habits while on our website. We simply want to deliver the BEST news, information and success
stories for the Independent Musician.
Thank-you for visiting EvO:R and tell the world that we are out here..
Founder of EvO:R