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Welcome to EvO:R Entertainment
  •  The EvO:R-Pedia Musicians Tips Section

    Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete reference library for Indie musicians...Just about every tip has been used so you won't find false promises and a series of books to buy after reading each tip. This section was put here by musicians so that people that followed can take this knowledge and use it's power.

    Alternative Marketing & Thinking is the key to sparkingĒ CD sales and buzz about your music.
    By Tim Sweeney (http://www.tsamusic.com)

    Its always interesting when I am giving workshops around the country and artists come to me and tell me about their new marketing ideas. The funny part is that when they tell me their new idea, its usually something I have been preaching and using on my developing artists for the last 18 years.

    Since I ran across an example of this last night, I thought I would share with you a philosophy I have been teaching indie and major labels artists for years. I call it, Alternative Thinking. Hereís how it works.

    Most artists careers become limited or stagnate because they rely too heavily on the commercial or college radio stations to play their music and the press to write about them to can gain exposure. The problem for the artists start when the radio and press either do not have a current interest or no longer have any future interest in them. Without Alternative Thinking, most artists usually get dropped from their labels and or, get discouraged from putting out more CDs and playing shows.

    Hereís an example of where you can use Alternative Thinking to solve the problem of commercial radio stations not being interested in playing your CD.

    First, identify the station in the market that you believe should be playing your CD.

    Second, after you have sent in your CD and they rejected you, listen to that station faithfully and review their web site to find out when and where, they will be having their free events. (i.e. Those events where they are at the mall or the beach or at a park, etc., and they are handing out free concert tickets, tshirts, station junk, etc.)

    Third, show up with back packs full of free sample CDs or tapes (with your contact & web site info on them and when & where you are playing next) and hand them out to everyone there. Tell the people it is an advance sample of your new CD and the station will probably be playing it in the next month. Right now, you are there to hand out these free samples copies to let people know about when the CD is coming out or where you will be playing next.

    Now lets stop and think for a minute! You want radio airplay to capture the attention of that stationís fanatical fans becuase they buy CDs, go to shows and spread the word of mouth about a new artists, right? Since the station wonít play your songs but they are kind enough to gather the fanatical fans for you at a event, why not take advantage of their generosity. Go meet the fans directly, that you wanted the stationís airplay to put you in touch with in the first place! After all, donít fanatical fans want to meet the artists and bond with them?

    Think Alternatively and you will see that you are selling more CDs with a bigger buzz around town.

    Tim Sweeney
    TSA Music offers an incredible array of products that enhance our services. Books, Audio Workshops, and Internet Tools are available to further your music career. You can read and hear excperts from all of our products. Don't delay your success any longer, order today.

  • Charlie Harrelson- Founder of EvO:R and solo guitarist TL2
    A Message from the founder of EvO:R
    The Independent Music world has become so fragmented that anyone entering into this arena will be lost without having a chance of survival. What every independent musicians needs is information, understanding and a path that leads to success. Sure, you can buy a few books from authors that never played a note or loaded a single amp into a moving van. Pipe dreams are all over the Internet.

    At EvO:R we pride ourselves with sections dedicated to Independent Music News called (The EvO:R Street Journal), Musicians Success Stories and Tips called (EvO:R-pedia) and a Musicians Testimonial Section called (The Goods) dedicated to Internet based companies that deliver on their promises.

    All this news and information and we don't charge a single penny. We also respect your online privacy by refusing to track your browsing habits while on our website. We simply want to deliver the BEST news, information and success stories for the Independent Musician.

    Thank-you for visiting EvO:R and tell the world that we are out here..
    Charlie Harrelson
    Founder of EvO:R
    All content © 2001 -2007 EvO:R Entertainment