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The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Indie Music Marketing in 2014
By Stephan Vance
Lets face it, no one has to buy music anymore with the help of the internet. Today musicians have to learn to adapt to use piracy to your advantage.
Giving away your music for free can be a blessing instead of a curse, but I'll touch on that later on. Using fundraising websites such as indiegogo.com
encourage fans to buy music from you. These sites give fans "gifts" for different levels of donations, the separate tiers allow for musicians to customize
the fans experience. Usually the lowest level of donation includes a download of the album while I've seen bands offer personalized songs for premium
donation. Adding a personalized touch adds value and can give fans "one-of-a-kind" pieces. Websites such a dittydeli.com give fans a chance to pay for
personalized songs. It's all about giving them a reason to buy, if their $10 donation gives them more than they put in then you'll be on your way to
have a record with minimum cost out-of-pocket.
Stephan Vance is a marketing student at the University of West Florida and a musician with over 9 years of experience in the indie music industry.
Don't be afraid of giving things away for free
Most bands associate giving music away for free as a negative action. In this day and age you need to put your ego away and learn that your reach
is greater when your music is given away for free when starting out. Having 8000 free downloads is better than 200 purchases, some people would
even pay for that kind of exposure. Creating and maximizing that exposure is key to creating a following.
Create friendships not fans
Network. Network. Network. Using social media to connect with fans and other musicians break down the communication barriers and can help create
a following on a different level. Meeting musicians and staying active in the music community will help you books shows, increase show attendees,
and help progress to the next level. When creating a website, offer a landing page with an email sign up. This email list can be used to send out
"exclusive" songs, videos, and web chats. Services such as Mail Chimp help greatly with this.
Death of the compact disc?
Bands are spending thousands on getting compact discs made to allow for a decent margin (If you're ordering a few hundred it will allow for almost
no margin and higher cost so I never recommend ordering less than 1,000 units). If anything; Apple showed us that compact disc are old news by
taking cd drives off of their newest computers. Investing in new ways to deliver your music with sites such a tunecore.com and bandcamp.com will
help keep you relevant, maximize your exposure, and keep your cost down. Digital distribution has an extremely low-cost, this is huge and could
save tons of money for you. While it might be the death of the compact disc it is not the death of tangibles completely. Unless you live in a shell
or haven't seen a Urban Outfitters ad in the last few years then you would know vinyl records are making a comeback. For a lot of hardcore music
lovers, they never left. The biggest cost are specializing your mastering for vinyl and the initial "master" record. The actual records can be printed
for extremely cheap and sold for large margins. Consider collaborating with other artist and create a split EP vinyl record.
Strength in numbers
Musical collectives offer a great alternative to an actual label. They do not provide loans or distribution but by banding together with fellow
musicians it allows you to book shows and market it as a showcase. There has been a large decrease in attendance in shows in the last few years
and I've noticed that a local music collective has been countering this by getting the local community involved. This also allows for record
collaboration to help cut cost and create more exposure. Showcase with other local bands and artists and establish your footprint today!
Follow him on Twitter for tips and updates. https://twitter.com/stephanvance
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