EvO:R-Pedia/Viral Marketing: Internet Success

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  •  The EvO:R-Pedia Musicians Tips Section


    Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete reference library for Indie musicians...Just about every tip has been used so you won't find false promises and a series of books to buy after reading each tip. This section was put here by musicians so that people that followed can take this knowledge and use it's power.


    Easy Ways To Promote Your Music
    By Brian Cook

    Even if you do not have a million dollar record deal with a well known label, there are plenty of effective marketing plans that you can get to work for you. Marketing does involve a fair amount of work, and you can easily lose money if you do not do it properly -- money you may not even have in the first place. Here are some easy and inexpensive ways to promote your music.

    Business cards -- they are not just for men and women in suits! Usually inexpensive to print, they are easy to pass out for people to tuck away and look at later. Make a few hundred or a few thousand, and always have a handful with you to pass out. Music conferences, seminars, trade shows, and even music concerts are all great places to pass out business cards. Plus, any time you send out a demo CD or press kit you should tuck in a few so that the recipient will always know how to reach you.

    EPs or demo CDs, about five to seven tracks long, area great way to get samples of your music out there. Put your best or most popular songs on them, and pass them out to fans or interested listeners as a free sample. This allows them to enjoy your songs, share them with friends, and build up excitement for upcoming shows and albums. You could also choose to sell these CDs at your shows to make a profit, and you will want to include them in press kits.

    Email lists take some time to set up, but can be a great way to reach your fans. There are plenty of free resources online that can help you manage your list. To grow a list, use your member's other lists and then use them to invite those members to join your list as well. Just do this carefully so that you do not get labeled as a spammer. Once you have a list, use it to send out a newsletter, concert and show updates, or let everyone know when your newest CD will be released. You can also use it as a way to get feedback from your fans and find out what they like and don't like.

    MySpace is another easy to use tool to market your band, and many bands already do it. However, you want to make sure that you use all of the tools that are available to you to make it the most effective. Target your friend adds as well as those in your demographics. Plus, do not forget about all the interest you can generate about your page with blogs, videos, bulletins, and more. There are millions of people on MySpace every day, so you want to make sure that your pages have a reason for them to come back frequently.

    These are just four things that you can do that are free or nearly so. Using them separately or in a combination can help your band's image and popularity take off. As you start to sign bigger and bigger deals, you can then put these back into marketing with larger and flashier campaigns.

    Brian Cook is a freelance writer whose articles on music and songwriting have appeared on many websites. You can find more of these at http://www.songwritersguide.com


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