Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
Self-Promotion For Musicians - The Three-Cornered Hat!
By Matthew J. Baker
Self-promotion for musicians has always been a process of discovery. In the world of
advertising and product marketing few unsigned musicians have a real grasp of the efforts
required to begin promoting themselves as a product to a network of fans who will follow
their progress. These duties have forever been the responsibility of record company artist
& repertoire departments.
We all know what's changed! Touring musicians value the internet for its ability to even
out the playing field but then find out the difficulties of wearing both the creative
artist hat as well as the three-cornered hat of the business world. The three elements
of the three-cornered hat are:
1. Creating & rehearsing a professional act
2. Developing solid booking & touring connections
3. Promoting & advertising for success
As an unsigned musician I have always been interested in alternative income streams -
anything to keep my dream alive! You won't find this information in the musicians classifieds
or at musicians referral services. Internet marketing provides an opportunity to help recover
some business expenses.
We all hear about the "make huge money fast" schemes on the internet. How many people really
trust the hype? For independent artists and touring road warriors there really are very few
business opportunities that will actually cover expenses and allow an artist the creative
space to keep working and improving an act. The craft of consistently producing quality
material and staying organized is time-demanding.
I've tried many different online business opportunities and found most of them to be
labor-intensive - especially anything that requires building an endless downline or
filling a matrix that constantly suffers from attrition ( people bailing out faster
than you can fill the boat ). So many participants - so little time. When traveling
you are mostly in between web connections so you need a way to make the MOST income
from the LEAST amount of online activity. But few set-it-and-forget-it programs ever
result in substantial income.
Any successful path to internet-based business will require a clear plan for website
traffic-building. Getting traffic requires target marketing - which means developing
a good response from highly profitable niche markets in every corner of the world wide
web. However that is only the first step. The next step is the one hardly anyone is
ever encouraged to take because it reveals that most instant profit-promising ad copy
is designed to target impulse buyers.
What is the next step? Relationships! Difficult to nurture in this attention deficit age.
Relationship-building is the conversion key. You can have a thousand website hits but
without converting prospects into committed partners the profit line stays flat!
This is where the rehearsing, touring, self-promoting performing artist has the edge.
We are meeting new faces all the time and chance opportunities arise to have
relationship-building conversations much more often than most of us realize.
We must take the challenge!
Start focusing on the real advantages of consistently meeting that one individual
here and there who will be wide open to learning about and participating in your
adventure - die hard fans make enthusiastic associates.
Using a successful internet business that has a proven, working track record will
be the only way you can interest other prospects in joining you. When you finish
your management duties and you go to your corner looking for clear direction on
how to get started visit the link below for information and adventure!
You will find career-changing results when you take the time to visit and learn
about the perfect wealth formula at:
Become A New Career Builder - Start Your Own Career!