Welcome to EvO:R Entertainment
The EvO:R Street Journal
The EvO:R Street Journal
Dedicated to the culture, business and interests of the indie artist.
EVJ delivers controversial points of view, hard-news commentary, Industry Insites,
artistic prose and photography and welcomes responses (pro or con),
feedback and topic suggestions from readers. If you would like to
submit an opinionated article, inspired poem, photo or essay to EVJ,
forward all copy to Editor ESJ and
put To the Editor in the subject field.
The Internet economy is not virtually dead;
it's already decomposed
By Frank Cotolo
We all know that the indie outlets on the Internet are plentiful. Anyone can
have a site that does just about anything anyone wants it to do or say. And
although there is some kind of an audience for almost any isolated theme or product,
let's face the facts-the Internet is nowhere to get rich.
Not only is it nowhere to get rich, it is, regardless of its span (covering
the population of the entire planet), hardly a place to make a living. Yet,
there are people doing everything under the sun in the way of marketing with
only hope and prayers on their side. Good frikkin' luck. Don't give up the day job.
Here's how bad it really is. Let us suppose that the world economic stage ran
exactly as the World Wide Web does now. We have only to look at one web site to expose
this ludicrous supposition-Café Press.
Here is a grand shopping mall where every Tom, Dick and Harriet build a store to sell
customized products. Many Internet free agent musicians build stores to sell shirts,
coffee cups and the like to promote their music. I have a store, you have a store and
EvO:R has a store. Stocked full. Drop-shipping. No storage of items.
No sales, either.
Café Press makes its money, I assume and not with any great stretch of the imagination,
because the people who build the stores are the greatest number of customer. Think about
it. You build a Café Press store and you just have to have one of those mouse pads with
your logo or CD cover on it, right? Then you say, "Hey, I wouldn't mind having one of
those coffee cups. And maybe I'll get a shirt or two for some of my friends." And before
you know it you are a hundred bucks in the red. For promotion, of course, so you
Now, let's imagine you build a full-fledged store. You sell clothing. Someone comes
in and says, "Hey, nice shirt, where did you get it?" You tell him it's for sale in
your store. You show him the shelf where he can see one for himself. You ask him if he
wants to buy it and he says, "No. I think I'll go build my own store and buy clothes
from myself." And then he goes, builds a store down the road and sells the same items
as you do. And one of his friends comes in to his store and says, "Hey, nice shirt,
where did you get it?" He says it is for sale in the store and that his friend can
buy one if he likes it so much. But the friend says, "No. I think I'll go build my own
store and buy clothes from myself."
And on and on and on it goes.
Of course the developer of the land the storeowners pay rent to becomes rich. No one
else even makes a decent living wage. Then, of course, the middle class disappears
and suddenly the entire economy of the world collapses because there are too many sellers
and not enough buyers.
This is how the World Wide Web economy works. There is no middle class, no buying
public to support the "stores" of free agents. The landowners are making money,
all right. But the little guy is supporting his or her products with money made
elsewhere. Tell me, where else but on the Internet could this stuff go on? And on
and on. When will people become smart and begin doing things differently in
a territory where the ordinary means fail day in and day out?
ESJ is looking for writers/poets for our next issues.
All work is appreciated and will be published (with the exception
of articles containing racism, bigotry or other demeaning topics)
Also, this is a PG-13 rating and will be censored if you do not edit
it. Please e-mail The EvO:R Street Journal.