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The EvO:R Street Journal
The EvO:R Street Journal
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The Music Industry's Root Canal
By Kenny Love
"Root Canal" (noun): a treatment or procedure involving the opening, cleaning, filling, etc.
Editor's Note: Kenny Love is president of MuBiz.com, a promotion and publicity firm providing services for musicians, recording artists, authors, and filmmakers. Read more alternatively titled articles at the Yahoo! Groups site. Also, visit the MuBiz.com website with even more information regarding MuBiz.com's music career products and services available for your review at this link.
Although I have never experienced a root canal firsthand, I am familiar with enough people who have experienced one (or several) enough for me to go kicking and screaming should my dentist ever meet me at his door with two 300-pound orderlies after his review of my horrific dental x-rays.
And, being afforded descriptions of root canals from my several friends who have been unfortunate victims of this procedure, closely regarded as "oral circumcision," I must say that it appears that certain entities within the Music industry are experiencing their own versions of root canals.
In fact, I received innumerable Google music industry alerts over the past several weeks that revealed how the long-time powerful major record labels are exhibiting desperation through their attempts to present "new" old methods, i.e., boxed music sets of enormous content that have long been abandoned in the interest of industry progress. Obviously, it is safe to say that the majors are now out of "fresh" ideas (as if they ever had any fresh ideas to begin with).
In fact, on last week, I felt almost saddened for the major labels (certainly, a bout of temporary insanity) to the point of allowing one tear to symbolically fall halfway down my cheek (much like flying a flag at half-staff in response and respect to a political death)...that is, until I abruptly recalled how these desperate "beggars" are the same entities that have manipulated every level of the commercial Music industry for the past 40-odd years.
And, admittedly, it is interesting, even fun (you know you like it too), to watch these former corporate behemoths now struggle (belatedly) in an effort to establish a foothold where none exists while in denial that the industry is consistently ever changing, and almost daily at this point. The majors are now struggling to win harder than a 400-pound runner on a cross country track meet.
This is perhaps the most poignant example of a paradox in this day and age...a perfect simile of a drowning person desperately reaching for a disconnected floating tree branch while fifty yards from the shore.
Imagine being able to harness and bottle the sheer collective energy of unsigned musicians who have received numerous rejection letters through the history of the Music industry from every major and major owned record label for each of their music releases. At what price could such a bottle sell for as a revolutionary new energy source, indeed? What would be its Wall Street stock/share value?
Alas, not only the major record labels, but also the equally guilty traditional retail distributors and broadcast radio stations who have historically contributed to shutting out most independent artists from the upper echelons of the commercial Music industry never envisioned this day descending on them.
And, they are aptly and best described as a patient that is now halfway through a most painful root canal whose dentist has just been notified that the patient's dental insurance just expired.
Copyright © 2007 Kenny Love All Rights Reserved
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