Welcome to EvO:R Entertainment
The EvO:R Street Journal
The EvO:R Street Journal
Dedicated to the culture, business and interests of the indie artist.
EVJ delivers controversial points of view, hard-news commentary, Industry Insites,
artistic prose and photography and welcomes responses (pro or con),
feedback and topic suggestions from readers. If you would like to
submit an opinionated article, inspired poem, photo or essay to EVJ,
forward all copy to Editor ESJ and
put To the Editor in the subject field.
Online Record Company Moves Forward with Dynamic
Pricing on Downloads
BETA Records teams up with Digonex Technologies to
take the lead in the often controversial arena of
music downloads at variable price points. Can iTunes
and the rest be far behind?
Hollywood, CA -- When BETA Records' new social music
community debuts later this year, the price of music
downloads will be determined using Digonex
Technologies' proprietary pricing service, the Digital
Online Exchange (DOE). The cost of each individual
track will be based on consumer demand and other
Consumer demand will help determine the price you pay
for music downloads in the upcoming social music
community being launched by BETA Records
(http://www.betarecords.com). BETA's Georg van Handel
(CEO) and Chris Honetschlaeger (President) announced a
partnership with Digonex Technologies, Inc. to provide
dynamically priced music downloads for their
Using Digonex's proprietary pricing service called the
Digital Online Exchange (DOE), the price of each
individual track will be based on consumer demand and
other economic factors within BETA's soon-to-be-unveiled
social music community.
For BETA artists, it optimizes their revenue on their
music uploads to the site. DOE allows the fans to have
their musical tastes and preferences play a pivotal
role in the price of each track in BETA's growing
MP3-based catalog of independent music from around the
BETA Records will utilize DOE to enhance a highly
immersive and engaging music experience that creates
close connections between unsigned artists and indie
music fans on the new site slated for release later
this year. Independent artists can easily upload their
music and get exposed to a world-wide audience.
"We selected Digonex after careful evaluation and feel
strongly that they have exactly the right technology
to power the pricing model of our upcoming social
music community," said Chris Harper, CXO (Chief
Experience Officer) with BETA Records, LLC.
"We are excited to power BETA Records' dynamic pricing
service and believe that the new site will appeal to a
wide range of music fans," said Rex Fisher, VP of
Business Development with Digonex Technologies, Inc.
About BETA Records:
BETA Records leverages online techniques, combined
with valuable label resources, to discover independent
artists and expose them in an upcoming robust social
music community of listeners. With localized versions
of the site in multiple countries, artists can truly
get exposed to a world-wide audience, and fans can
have fun listening with their friends and making new
About Digonex Technologies
Digonex Technologies focuses primarily on development
of automated & optimized pricing platforms for
ecommerce, allowing client companies to increase
customer retention and maximize revenue.
For more information, visit Digonex Technologies' website:
www.digonex.com or contact Holly Cooper:
firstname.lastname@example.org or 317-638-4173.
Scott G | 818-223-8486 | email@example.com
ESJ is looking for writers/poets for our next issues.
All work is appreciated and will be published (with the exception
of articles containing racism, bigotry or other demeaning topics)
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it. Please e-mail The EvO:R Street Journal.