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  •  The EvO:R Street Journal

    The EvO:R Street Journal
    Editorial statement
    Dedicated to the culture, business and interests of the indie artist. EVJ delivers controversial points of view, hard-news commentary, Industry Insites, artistic prose and photography and welcomes responses (pro or con), feedback and topic suggestions from readers. If you would like to submit an opinionated article, inspired poem, photo or essay to EVJ, forward all copy to Editor ESJ and put To the Editor in the subject field.


    Online Record Company Moves Forward with Dynamic Pricing on Downloads
    by G-Man

    BETA Records teams up with Digonex Technologies to take the lead in the often controversial arena of music downloads at variable price points. Can iTunes and the rest be far behind?

    Hollywood, CA -- When BETA Records' new social music community debuts later this year, the price of music downloads will be determined using Digonex Technologies' proprietary pricing service, the Digital Online Exchange (DOE). The cost of each individual track will be based on consumer demand and other factors.

    Consumer demand will help determine the price you pay for music downloads in the upcoming social music community being launched by BETA Records (http://www.betarecords.com). BETA's Georg van Handel (CEO) and Chris Honetschlaeger (President) announced a partnership with Digonex Technologies, Inc. to provide dynamically priced music downloads for their listeners.

    Using Digonex's proprietary pricing service called the Digital Online Exchange (DOE), the price of each individual track will be based on consumer demand and other economic factors within BETA's soon-to-be-unveiled social music community.

    For BETA artists, it optimizes their revenue on their music uploads to the site. DOE allows the fans to have their musical tastes and preferences play a pivotal role in the price of each track in BETA's growing MP3-based catalog of independent music from around the world.

    BETA Records will utilize DOE to enhance a highly immersive and engaging music experience that creates close connections between unsigned artists and indie music fans on the new site slated for release later this year. Independent artists can easily upload their music and get exposed to a world-wide audience.

    "We selected Digonex after careful evaluation and feel strongly that they have exactly the right technology to power the pricing model of our upcoming social music community," said Chris Harper, CXO (Chief Experience Officer) with BETA Records, LLC.

    "We are excited to power BETA Records' dynamic pricing service and believe that the new site will appeal to a wide range of music fans," said Rex Fisher, VP of Business Development with Digonex Technologies, Inc.

    About BETA Records:
    BETA Records leverages online techniques, combined with valuable label resources, to discover independent artists and expose them in an upcoming robust social music community of listeners. With localized versions of the site in multiple countries, artists can truly get exposed to a world-wide audience, and fans can have fun listening with their friends and making new ones.

    About Digonex Technologies
    Digonex Technologies focuses primarily on development of automated & optimized pricing platforms for ecommerce, allowing client companies to increase customer retention and maximize revenue.

    For more information, visit Digonex Technologies' website:
    www.digonex.com or contact Holly Cooper:
    holly@digonex.com or 317-638-4173.

    Media Contact
    Scott G | 818-223-8486 | scottg@betarecords.com
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    ESJ is looking for writers/poets for our next issues. All work is appreciated and will be published (with the exception of articles containing racism, bigotry or other demeaning topics) Also, this is a PG-13 rating and will be censored if you do not edit it. Please e-mail The EvO:R Street Journal.
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