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The EvO:R Street Journal
The EvO:R Street Journal
Dedicated to the culture, business and interests of the indie artist.
EVJ delivers controversial points of view, hard-news commentary, Industry Insites,
artistic prose and photography and welcomes responses (pro or con),
feedback and topic suggestions from readers. If you would like to
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Independent Musicians Discover The Secret To Success With New DVD
Posted by: "soundsmusic" firstname.lastname@example.org
Sat Dec 15, 2007 2:09 pm (PST)
Millions of independent musicians are trying to achieve success in the
music business. But the chances of them "making it big" are miniscule
at best. What can they do to improve their odds? Singer Aneel asked
the same question and in the process created a DVD called "411 On The
Independent Music Movement" containing answers from a number of experts.
Derek Sivers is president of CDBaby.com, an online store selling CD's
from independent artists. Sivers says 90% of the sales are made by
only 12% of the artists. "It used to be only 10% of your career was up
to you. �Getting discovered' was about all you could do. Now, 90% of
your career is up to you. You have to develop a business plan to
attain a sustainable level of success, even without a big record
deal." Sivers tells artists they must learn the business of the music
"I love music, it's what I was born for," says independent artist
Aneel. "The problem is so many indies pursue getting a contract. What
they don't realize is they'll spend a ton of money trying to win that
contract, and even if they land one, they'll spend their own money
producing an album. Overall, if they break even, that's doing pretty
Aneel's example is common. While trying to break into the big leagues,
Aneel co-hosts an online music show, "The Juice," originating from the
UK. As an internet DJ, stories of struggle from musicians worldwide
gave him an idea.
"I contacted experts who could help independent musicians improve
their business skills," says Aneel. He realized the issue wasn't a
lack of talent, but rather that most indies don't know about business.
Aneel found 20 "coaches" on topics including international
distribution, taxes, website marketing and entertainment law. He
produced a video called "411 On The Independent Music Movement".
(www.411onMusic.com.) The 3 DVD set teaches independents exactly how
to turn their low-paying hobby into a lucrative business. It includes
a database of 9,000+ industry contacts.
"I learned to promote and distribute my music, how to book
performances, and who to contact about my music," says Dan Thomasson
of Nature's Calm. "Aneel's DVD was what I needed to help me be
successful. This is a great resource for all independent artists."
As internet distribution explodes to over $10 billion in 2007
(according to New Media Music Informa), the market for independent
music presents an expanding opportunity for independent artists. But
will they understand how to run their bands like businesses?
Artist Phil Mooney says "The 411 DVD is a �must have' for me or for
any artist, either starting out or established. From business
planning, to overseas promotion, to tax law, this DVD is the seed for
Despite the long-shot odds, an increasing number of independent
artists are discovering the secrets to getting out of the garage and
building a successful music business with the "411 On The Independent
Music Movement" DVD.
ESJ is looking for writers/poets for our next issues.
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